June sees many launch and promo events highlighting the power of new software for the CX world. One that grabs our attention at CXM is Watermelon. The CX consultancy has launched a Voice of the Customer (VoC) platform Canva. It enables organisations to focus on driving business transformation through customer feedback.
Watermelon hosted a launch event at the offices they share with parent company and advertising firm VCCP. Michael Sugden, VCCP’s CEO, opened the event by explaining how Canvas fits in with their challenger mindset. He said, “Canvas enables businesses to put real-time customer feedback at the heart of their business. VCCP is excited to unveil Canvas as part of our wider portfolio of agencies driving clients’ strategies for success.”
Painting A Customer Canvas
“Our mission is to reshape the CX tech landscape, with simplicity and value as key drivers of success,” said Watermelon CEO, Mark Squires. “Clients don’t need unnecessary features to justify the sky-high contracts that other vendors charge. Canvas only includes what users really need to help them drive transformational change.”
But Watermelon doesn’t want anyone to mistake simple for basic. “Simple means it’s easy to get started, easy to integrate, and easy for clients to understand exactly what actions they need to take off the back of the data,” Squires explained.
Another way in which Canvas breaks the status quo is through the team behind the vision and build. “Canvas is built for CX Professionals, by CX Professionals. The Canvas team bring years of experience running CX programmes, meaning the platform is designed around real user needs,” said Squires. “And, we’re committed to using AI where it adds value, rather than as a gimmicky add-on.”
During the pilot and rollout phase, the software was successfully embedded with existing Watermelon and VCCP clients. It brings Canvas to more than 3,000 users, and capturing sentiment from 1m+ customers, across financial services, retail, travel and technology.
Following on from recent launches from Liferay, Freshworks’ Freddy AI and Qualtrics, 2025 is proving a banner year for improved CX software progress. The question is, as ever, will end-user companies stick with what they know or look to change products that offer a specific competitive advantage?