August 07, 2025
Virgin Red Announces High-End Loyalty Partnership with RBN Rewards
Customer loyalty can never be taken for granted, and many schemes are partnering to broaden their offering. At the higher end of this market, shaking up the luxury property industry and loyalty space, US-based RBN Rewards has announced a points transfer partnership with Virgin Red.
The deal means that individuals buying or selling property through an RBN Participating Agent can convert their transaction into rewards with Virgin Atlantic Flying Club for members globally, and with Virgin Red for U.S. members. Whether it’s a home in The U.S., Europe or The Caribbean, a single transaction can earn a significant number of points – unlocking some of the world’s most luxurious travel experiences and rewards.
Turn Property Deals in to Luxury Flights
RBN members can transfer RBN Reward Points at a 1:1 ratio into Virgin Points, opening the door to premium travel across the Virgin portfolio, including Virgin Atlantic, Virgin Hotels Collection, Virgin Voyages and a network of global affiliates such as SkyTeam, one of the major global airline alliances. The partnership provides access to Virgin Red giving members a range of redemption options, from award-winning cruises and flights to exclusive private island escapes and luxury safaris.
With a standard earn rate of up to 1 point for every $2 in transaction value, and the ability to transfer points at a 1:1 ratio into Virgin Points, RBN members can unlock access to some of the most extraordinary rewards Virgin Red has to offer. Example experiences include:
An all-inclusive, seven-night escape for two on Necker Island, Virgin Limited Edition’s private paradise in the British Virgin Islands (from 2,000,000 points).
A stay at Mahali Mzuri, Virgin Limited Edition’s award-winning luxury safari camp in Kenya (from 330,000 points).
A five-night Caribbean voyage with Virgin Voyages, featuring Michelin-inspired dining and a private balcony with ocean views (from 310,000 points).
Experience the brand-new Clubhouse at LAX with an Upper Class ticket from Los Angeles to London on Virgin Atlantic (from 40,500 points one way).
Kipp Lassetter, CEO of RBN Rewards commented: “This announcement marks a defining moment for the global real estate and loyalty industries and the next step in our mission to revolutionize the way individuals can earn rewards through property.
Join the Jet Set With Virgin and RBN
By connecting home purchases and sales to Virgin’s world-class group of companies, we’re creating a new kind of lifestyle advantage, one that converts a necessary transaction into life-enhancing benefits. From cruising the Caribbean, flying first class or planning a dream trip, our members can now access aspirational travel through Virgin Red – all powered by the sale or purchase of their home.”
Andrea Burchett, Chief Loyalty Officer and Managing Director for Virgin Red commented: “This partnership with RBN brings together real estate and travel rewards in a bold way. Driven by innovation, a belief in putting customers first, and a shared commitment to delivering extraordinary experiences, RBN and Virgin can’t wait to see how members take advantage of this partnership. Together, we’re enabling property buyers and sellers to earn Virgin Points through high-value transactions, unlocking some of the most coveted rewards Virgin Red has to offer. This collaboration with RBN is redefining what loyalty looks like, turning milestone moments into unforgettable travel experiences.”
“RBN’s referral network means homebuyers and sellers can earn and redeem points no matter where they live” said Billy Nash, RBN-accredited agent of Nash Luxury / Forbes Global Properties. “Providing access to Virgin Red will transform the real estate journey, allowing families to turn one of life’s biggest transactions into unforgettable rewards. From first class flights to private island escapes, this game-changing deal will open a gateway to the world for our clients.”
While a property purchase might only be happen a few times across the typical buyer’s lives, being able to benefit from a luxury break at the end of a stressful move might be worth investigating this scheme, and any others that follow suit.
