3CLogic has announced a partnership with NewRocket to accelerate digital transformation across the financial services sector. As part of the agreement, NewRocket will become an official reseller of 3CLogic’s contact centre platform, integrating advanced voice capabilities into its specialised “Bank of NewRocket” service offering.
“As financial institutions strive to modernise their customer service strategies, contact centres continue to be a vital part of the equation,” said NewRocket’s CRO, Michael Carter. “With our deep experience in the ServiceNow ecosystem and dedicated offerings like Bank of NewRocket, we’re also excited to empower clients with enhanced voice capabilities that drive efficiency and elevate customer experiences.”
This collaboration aligns with a growing push from ServiceNow to modernise front-office operations for financial institutions. Despite the rise of digital channels, voice remains an essential medium for customer service—especially in the financial world, where trust, speed, and personalisation are paramount. Recent industry data indicates that up to 50% of incoming calls are repetitive, task-based queries, underscoring the need for intelligent automation.
Facilitating interactions
By combining 3CLogic’s AI-powered platform with NewRocket’s deep ServiceNow expertise, the partnership will allow financial organisations to embed voice seamlessly within the Now Platform. The goal: streamline interactions, automate common service requests, and enable faster, more meaningful resolutions.
Additionally, 3CLogic brings powerful AI-driven tools to the table, including real-time transcription, GenAI-generated call summaries, voice self-service, and unified agent workspaces—all within ServiceNow. These capabilities help organisations reduce costs, eliminate manual handoffs, and improve the speed and quality of customer support.
The integrated solution is also particularly suited for high-volume use cases such as password resets, fraud alerts, and profile updates—calls that typically account for a large share of contact centre traffic. Automating these interactions not only eases the burden on live agents but also creates a smoother experience for customers.
In addition, NewRocket’s role as a global reseller will also facilitate deployment and integration, helping clients get up and running quickly while ensuring they realise long-term value from their investment.
“We are excited to expand our relationship with NewRocket,” states Guillaume Seynhaeve, SVP of Alliances. “Our partnership reinforces our shared commitment to helping financial institutions deliver smarter, more responsive customer service powered by the Now Platform.”