Adobe has joined forces with Antom, a unified merchant payment and digital solutions provider under Ant International, to elevate its Asian customer experience. The partnership will deliver seamless, secure, and localised payment options while expanding Adobe’s presence across diverse Asian markets.
“At Adobe, we always want to deliver elevated and localised customer experiences. As our base of customers in Asia fast expands, we’re excited to announce our partnership with Antom to integrate localised payment options for our customers and unlock new growth opportunities in the various markets we’re expanding with Antom into,” said Matt Wegner, vice president, global payments, at Adobe.
By tapping into Antom’s robust acquiring network and payment infrastructure, Adobe will integrate region-specific payment methods into its platform. This will also streamline transactions, boost conversion rates, and ensure quicker, more cost-effective user settlements. In the first rollout phase, eight alternative payment options will be introduced in eight key markets: AlipayHK (Hong Kong SAR, China), DANA (Indonesia), GCash (Philippines), Kakao Pay (South Korea), Momo (Vietnam), PayPay (Japan), Touch ‘n Go (Malaysia), and TrueMoney (Thailand).
The partnership also opens the door for future integrations, including digital wallets, credit cards, bank transfers, etc.
“Through this partnership, we aim to make Adobe’s advanced tools more accessible to a broader customer base in high-growth markets. Adobe’s AI strategy aligns closely with our commitment to supporting merchants with unified payment solutions powered by AI, and we look forward to driving greater synergy together,” said Gary Liu, general manager of Antom, Ant International.
Going beyond payments
Adobe and Antom will also explore ways to incorporate Adobe into Antom’s A+ Rewards platform — a mobile-first digital marketing engine powered by AI and privacy-first technologies. Adobe can reach millions of users through this channel by embedding personalised campaigns directly into the digital wallets people use daily.
Furthermore, Adobe aims to make its creative and productivity tools more accessible to professionals, businesses, and educational institutions across Asia.