Fullstory has introduced AI-driven solutions to help businesses extract valuable insights from digital interactions. Companies face growing challenges in understanding user behaviour across increasingly complex digital landscapes. Fullstory’s latest innovations provide the tools to eliminate friction, enhance decision-making, and drive meaningful improvements in customer and employee experiences.
“Agentic AI is revolutionising the way businesses operate by autonomously making decisions, optimising workflows, and driving efficiency at an unprecedented scale,” said Scott Voigt, CEO of Fullstory. “These intelligent agents don’t just process data—they act on it, adapt to changing conditions, and unlock new opportunities for growth. We are entering an era where businesses can and must operate with greater agility and intelligence than ever before, or risk being left behind.”
At the core of this transformation is StoryAI, a collection of proprietary AI agents designed to help businesses make the most of their behavioural data. Instead of spending hours manually analysing user interactions, companies can now rely on StoryAI to automate session analysis, identify drop-off points in the customer journey, and generate actionable insights in real-time.
The AI-driven system enables organisations to predict user behaviour, personalise experiences, and detect fraudulent activity—all without requiring deep technical expertise. By allowing businesses to ask questions in natural language and receive instant, data-driven answers, StoryAI removes the guesswork from digital optimization.
Fullstory Workforce
Beyond improving customer interactions, Fullstory is also addressing a critical gap in digital workplace optimization with the introduction of Fullstory Workforce. This new solution gives companies deep visibility into how employees interact with internal tools, helping businesses improve efficiency, reduce frustration, and eliminate unnecessary software costs. By identifying redundant software licenses, uncovering workflow bottlenecks, and equipping IT teams with real-time data to enhance employee support, Workforce also ensures that organisations can streamline operations and maximize productivity.
In addition, Fullstory is expanding its core product offerings with new features that seamlessly integrate digital behavioural data into existing business ecosystems. Fullstory Analytics continues to deliver industry-leading insights into web and mobile interactions, allowing companies to refine their digital strategies for higher engagement and revenue.
Meanwhile, Fullstory Anywhere enables organisations to export structured behavioural data directly into their data warehouses or cloud platforms, providing a unified view of customer interactions across multiple channels. By combining real-time behavioural signals with AI-powered analytics, businesses can develop hyper-personalised experiences and intelligent applications that respond dynamically to user behaviour.