Oh Polly has partnered with Algolia to create a faster, smarter, and more impactful shopping experience that’s now fueling 20% of the brand’s total revenue.
As Oh Polly continues its rapid ascent in the online fashion space, the brand faced a familiar challenge: how to scale personalised experiences without compromising speed or customer satisfaction. Algolia stepped in with a solution designed to keep pace with Oh Polly’s ambitions—delivering lightning-fast, intelligent search that ensures customers find what they need quickly, intuitively, and effortlessly.
Lauren Muir, Product Owner at Oh Polly noted: “At Oh Polly, we’re dedicated to offering customers something a little bit extra,’ and we knew our search experience had to embody that same commitment. In just six days, Algolia transformed our search performance, driving significant improvements across our key metrics and taking our customer experience to the next level.”
The results back that up
Shoppers who engage with Algolia’s AI-driven search experience are 3.5 times more likely to convert. Their purchases are, on average, 172% more valuable, and they also bounce from the site 144% less often. In an industry where every click counts, these are game-changing numbers.
A key driver of this success is Algolia’s Dynamic Re-Ranking capability, which uses real-time customer behaviour and machine learning to automatically prioritise the most relevant products—no manual tuning required. This not only boosts efficiency but also frees Oh Polly’s ecommerce team to focus on higher-value activities, like mining customer data for actionable insights. With access to detailed search analytics, the team can better understand what their customers want and adjust strategies accordingly.
“Oh Polly exemplifies what’s possible when a forward-thinking brand harnesses cutting-edge AI search technology. We’re excited to see how this partnership evolves as Oh Polly grows and pushes the boundaries of search innovation,” said Bernadette Nixon, chief executive officer, Algolia