Infosys and Adobe have joined forces to transform how brands engage, serve, and grow their customer bases. The alliance will combine Infosys’ AI-amplified marketing suite, Infosys Aster, with Adobe’s content and experience platforms to deliver real-time, personalised, and scalable marketing solutions for global enterprises.
According to the Infosys CMO Radar 2024, 62% of CMOs see their influence expanding into broader corporate strategy, especially those fluent in AI. With marketing now directly linked to business growth, the role of technology, creativity, and operational efficiency is evolving rapidly. Infosys and Adobe enable the modern CMO to deliver seamless, relevant experiences across the entire marketing lifecycle.
“CMOs know that AI can be their partner in propelling business growth while helping them navigate the complexities of scaling deeply personalised content and simultaneously unifying the brand experience,” said Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys. “This joint offering is integral to the customer experience personalisation approach that we are driving at Infosys, and is positioned to be a foundational capability for CMOs to drive the growth-focused marketing they’ve always aspired to.”
Unified Experiences at Scale
Modern customers engage with brands across a mosaic of channels, devices, and touchpoints. Delivering a consistent experience across all of them requires a synchronised data, design, and delivery ecosystem. That’s where this collaboration excels.
With Adobe’s Real-Time Customer Data Platform (CDP) and GenStudio, brands can streamline content creation and segment audiences precisely. Infosys Aster enhances this with agile, AI-powered marketing services spanning everything from digital commerce to creative production and performance marketing.
“In an attention-based economy where consumers and businesses are inundated with content across every channel, impactful creative personalised at scale is what will enable marketers to break through,” said Anil Chakravarthy, President, Digital Experience Business, Adobe.
Beyond broad experiences, today’s customers crave relevance. Infosys and Adobe are helping marketers meet this demand by enabling hyper-personalised, real-time campaigns driven by behavioural data and predictive insights.
In addition, the partnership leverages autonomous agents and AI orchestration to streamline marketing operations, reducing costs, accelerating time-to-market, and freeing teams to focus on strategy and innovation.
A New Era for CMOs
This isn’t just about technology—it’s about reimagining the marketing function itself. By combining Infosys Aster and Adobe’s ecosystem, the solution also enables CMOs to collaborate closely with CIOs and lead with a “customer-first, AI-first” mindset. It brings together creativity and logic, vision and execution, experience and efficiency—fueling both brand loyalty and bottom-line growth.
Moreover, this joint solution emphasises responsible AI, ensuring data ethics, brand integrity, and trust are foundational. In an age where customer data is both powerful and sensitive, this commitment is not just forward-thinking—it’s essential.