Fullpath and Urban Science have partnered to harness real-time lost sales data, enabling dealerships to improve customer retention and drive smarter, more targeted marketing strategies.
“This intelligence enables dealers to immediately recognise when a lead has purchased elsewhere, enhancing a dealer’s depth of customer insight and personalisation options so marketing workflows can stay agile and easily target active, high-potential service opportunities. It’s about making every touchpoint smarter, more relevant, and more efficient.”said Christina Rosenbach, VP of customer experience at Fullpath.
At the heart of this integration lies Urban Science’s defection data, which is updated daily and refined to track when potential customers purchase new or certified pre-owned vehicles from either the same-brand or competing dealerships. By embedding this intelligence into Fullpath’s CDP, dealers can enrich their customer profiles with crucial insights, giving them visibility into lost opportunities that were previously hidden.
Smarter marketing automation
This data-powered edge allows Fullpath users to identify when contacts in their CRM have purchased elsewhere, triggering smarter marketing automation and retargeting strategies. This level of insight is a game-changer in the highly competitive dealership landscape.
Urban Science’s defection analytics already power tools like SalesAlert and TrafficView, which are trusted by nearly 4,000 dealers to uncover patterns in showroom traffic and lost sales across various brands and locations.
In addition, with this new integration, Fullpath clients can go beyond simply reacting to lost sales—they can proactively engage those customers in meaningful ways. Dealerships can now send personalised outreach to former prospects, acknowledging missed connections and offering tailored service promotions, positioning the dealership as a trusted partner even after losing a sale. This approach supports long-term loyalty and opens new doors for service revenue and future sales opportunities.
Key capabilities of the integration include:
- Targeted Follow-Up: Customise outreach to customers who bought elsewhere, inviting them back for maintenance and service offers that foster continued engagement.
- Behavioural Intelligence: Tap real-time purchase data to build more responsive marketing strategies, including audience suppression and refined ad targeting.
- Optimised Marketing Spend: Remove out-of-market leads from marketing workflows and reallocate budget toward active prospects who are more likely to convert.