Concentrix has unveiled the results of a survey showing how enterprises are responding to a fast-evolving business landscape shaped by innovation and digital disruption.
“Our investments in leading technology, deep expertise, and our fully integrated end-to-end capabilities uniquely position us to serve our clients as leaders in their markets today, and well into the future,” said Chris Caldwell, president and CEO, Concentrix.
The study reveals a strategic pivot among organisations: instead of primarily focusing on trimming costs or meeting regulatory demands, businesses are doubling down on innovation and transformation. There’s a clear move to harness generative AI as a catalyst for change, helping to overhaul legacy technology, inspire new customer experiences, and fuel competitive differentiation. Particularly in sectors like financial services, healthcare, insurance, and technology, companies are placing intelligent transformation at the core of their growth strategy.
Key priorities emerging from the research include the adoption and modernisation of technology, AI and data analytics, and enhancing customer engagement. These are taking precedence over more traditional goals like cost control and efficiency. This shift is largely driven by rapidly advancing technologies and customers who expect smarter, faster, and more personalised experiences.
Generative AI development
Importantly, businesses are showing a growing willingness to allocate new budgets toward outsourcing and generative AI development over the next few years. Rather than optimising for short-term gains, they’re investing in scalable and sustainable solutions that will drive long-term innovation and digital maturity.
When it comes to workforce strategy, most leaders see generative AI as an enabler, not a threat. The prevailing approach favours augmenting roles instead of replacing them, embracing a collaborative model where human insight and AI work hand in hand. This reinforces the emerging belief that the future of work will depend on a seamless partnership between people and intelligent systems.
Another major takeaway is the growing demand for strategic partners who can lead end-to-end transformation. Enterprises are prioritising collaborations with providers that not only understand AI and data but can also translate customer-focused strategies into operational excellence at scale.