GoTo has just rolled out updates for its virtual phone system, Grasshopper, designed specifically for small business owners. These new features aim to streamline how businesses communicate, boost efficiency, and improve the overall customer experience, all while helping teams stay organised and professional.
Conversations is at the heart of the update, a new interface that combines all forms of customer communication—calls, texts, voicemails, and even faxes—into a single, streamlined thread. Users can now see everything in one place rather than bouncing between platforms or trying to piece together a customer’s history. This centralised view saves time and ensures that no message or important follow-up slips through the cracks.
“For small business owners, first impressions are everything. With these new features, Grasshopper is giving businesses the tools to improve their communication from the start and build stronger, lasting relationships with their customers,” said Scott Manning, General Manager, Grasshopper. “Grasshopper’s latest updates ensure businesses not only communicate more effectively but also present themselves with professionalism and take greater control of their growth. We remain steadfast in our mission to empower entrepreneurs and small business owners with a communications solution that is built, priced, and packaged specifically for them.”
Helping small business owners respond faster and more accurately, Conversation Filters and Global Search make it easier to find what you’re looking for. Whether digging through voicemails or trying to pull up a text exchange, these tools provide access to key interactions, right from your mobile device, with desktop capabilities on the way.
Gaining a competitive edge
Grasshopper is also stepping up call management with powerful enhancements that give businesses a competitive edge. With automatic call recording, business owners can review past calls to ensure quality and identify areas for improvement. Soon, transcripts of recorded calls will make it even easier to spot action items and quickly review customer requests. Insights into missed or dropped calls also give companies a better understanding of potential service gaps, allowing for proactive adjustments.
With these enhancements, Grasshopper is no longer just a phone system—it’s a complete communication hub, purpose-built to help small businesses stay efficient, professional, and ready for growth.