HubSpot has revealed a major expansion of its AI strategy by announcing that Breeze Customer Agent, one of its most advanced AI agents, will be available to all Pro and Enterprise customers starting June 2, 2025. This rollout spans every Hub—Marketing, Sales, Service, Content, and Operations—marking a significant step toward HubSpot’s broader vision: scaling businesses through seamlessly embedded AI.
Unlike standalone tools, Breeze Customer Agent is built directly into HubSpot’s unified platform to act across the entire customer lifecycle—from answering sales questions to handling support inquiries—enabling hybrid teams of humans and AI agents to work smarter together.
Originally launched to support service teams, Breeze Customer Agent has already resolved more than 50% of customer conversations autonomously. But its use cases quickly expanded beyond support. In marketing, it engages visitors by answering questions and driving lead conversions.
When it comes to sales, it accelerates buying decisions with instant, accurate responses. In service, it continues to reduce tickets, resolve issues, and route complex inquiries to human agents.
Key benefits
In addition, with capabilities like real-time chat, omnichannel support, contextual understanding, and task automation, the agent integrates directly with your content, from knowledge bases to PDFs, to deliver accurate, intelligent help at scale.
Key benefits include rapid setup with deployment in minutes, seamless omnichannel support across email, live chat, WhatsApp, Messenger, and more, and smart contextual replies that draw on customer data and prior interactions. Additionally, it offers the ability to execute tasks like password resets and scheduling handoffs, all designed to enhance efficiency and customer satisfaction.
Starting June 2, Breeze Customer Agent will be accessible through HubSpot Credits, a flexible, usage-based pricing model that scales with business needs.
This expansion is just the beginning. HubSpot continues to invest in evolving Breeze to handle deeper interactions—like recalling previous conversations, updating CRM records, and more—bringing the vision of a fully AI-augmented business closer to reality.