K Senukai is committed to driving innovation and technological progress, with a bold strategy to invest €100 million in advanced technologies, including artificial intelligence (AI), by 2030.These strategic investments are already reshaping operations, optimising processes, and strengthening the company’s market leadership.
“We are committed to driving progress in cybersecurity, digital transformation, sustainability, and innovation, aiming to set new retail standards. In today’s competitive landscape, advanced AI tools, robotics, and data analytics solutions are essential. While there is a wide range of such systems, we only implement products that adhere to the highest data security standards,” states Artūras Rakauskas, president of the K Senukai Group.
Smarter retail operations
As AI continues transforming industries, K Senukai integrates machine learning (ML), natural language processing (NLP), predictive analytics, and dynamic pricing into its retail operations. These technologies enhance efficiency, reduce operational costs, and improve customer service, delivering more competitive pricing and personalized shopping experiences.
By combining AI with robotic process automation (RPA) and business intelligence tools, K Senukai is unlocking new levels of efficiency. One notable success is the company’s AI-powered email analysis system, streamlining customer service by automatically categorizing inquiries and generating response suggestions. This has significantly improved response times and enhanced both customer satisfaction and internal support for employees.
Balancing performance and cost in AI adoption
To ensure the most effective use of AI, K Senukai’s technology team is evaluating MoE (Mixture of Experts) architectures, such as those pioneered by DeepSeek, a Chinese AI startup. MoE models improve computational efficiency by only activating specialized sub-models when needed.
The rapid advancements in AI competition, including Alibaba’s recent launch of the Qwen2.5 Max model, highlight the need for continuous adaptation. K Senukai remains agile, evaluating emerging AI solutions to ensure their reliability, efficiency, and cost-effectiveness in retail applications.
Prioritizing security in AI integration
While AI presents tremendous opportunities, data security remains a top concern. K Senukai assesses all AI technologies before implementation, ensuring they meet the highest cybersecurity standards.
Recent reports have identified critical vulnerabilities in DeepSeek’s mobile applications, including unencrypted data transmission, weak encryption, and improper data storage practices. Additionally, concerns around data privacy—such as personal information being stored on foreign servers—highlight the importance of selecting AI solutions with robust security frameworks.