Salesforce is ditching spreadsheets for a smart engagement platform to transform how its 76,000 employees connect, celebrate, and stay informed.
The company has partnered with Epoch, a startup specialising in employee experience software, to overhaul how it manages internal events and community engagement. The platform has become the new nerve centre for Salesforce’s cultural initiatives, from ERG meetups and volunteering days to all-hands calls and office socials, replacing a tangle of legacy tools and ad hoc processes.
Epoch makes it easier to RSVP to a lunch-and-learn or filter events by location. It also gives Salesforce real-time insight into what’s working and what’s not. Dashboards consolidate attendance data, post-event feedback, and sentiment metrics, helping teams fine-tune events and allocate budgets based on actual impact.
Jeffrey Huang, director of employee engagement and events for Salesforce, said: “Employee engagement is critical to extend our culture to Salesforce employees worldwide. From improved productivity and job satisfaction to belonging and retention – Epoch is a cornerstone of our employee engagement strategy, and we look forward to driving meaningful employee experiences together.”
Between October and November 2024 alone, Epoch supported more than 1,400 Salesforce-hosted events with over 113,000 registrants. The integration with Slack and calendar tools means employees can discover and join events without leaving their daily workflows. As a result, 86% of Salesforce employees are now active on the platform.
The partnership comes as Salesforce doubles down on fostering a sense of community across its global workforce. With Epoch’s recently launched Communities feature, ERG leaders can now manage events and outreach with far less friction, giving internal culture a more structured backbone.