Smobi has partnered with Vonage to bring Rich Communication Services (RCS) to its clients via the Vonage Messages API. This collaboration allows e-commerce businesses using Smobi to offer verified, branded, and interactive messaging experiences that improve customer trust, boost engagement, and drive stronger conversion rates.
“As early adopters of RCS, Smobi is redefining the way E-commerce brands interact with their customers,” said Kunal Puri, founder of Smobi. “This is only the beginning of RCS’s potential as a game-changing communication channel. We’re excited to see how this partnership with Vonage raises the benchmark for customer engagement in the industry.”
Smobi provides manual RCS campaign tools, allowing marketers to create immersive and tailored conversations at scale. Central to the platform is Mo, Smobi’s proactive AI assistant that interacts with customers in real time, answering questions and guiding them toward purchases.
In addition, the platform features robust analytics, giving businesses immediate visibility into message opens, clicks, and user behaviour—empowering smarter, faster decisions that increase ROI.
“Smobi is helping to usher in a new era of branded, interactive messaging as a leading RCS platform for E-commerce businesses,” said Seckin Arikan, head of API at Vonage. Smobi also joins a growing list of Vonage RCS customers in the US market. This collaboration exemplifies Vonage’s continued leadership in RCS innovation and underscores our commitment to helping businesses effectively connect with their customers in meaningful, impactful ways.”
Moreover, when RCS isn’t supported on a user’s device, Vonage’s SMS fallback ensures uninterrupted communication, preserving the quality of the experience.