Typeface has unveiled its latest Marketing AI Platform, designed to revolutionise the entire content lifecycle. This system introduces a new era of AI-driven marketing, combining automation, brand intelligence, and seamless collaboration through three core innovations: Brand Hub, Arc Agents, and Spaces. By leveraging AI at every stage, from ideation to execution, Typeface enables brands to create personalised, high-impact content with unprecedented speed and scale.
Traditional content creation often involves fragmented workflows, scattered assets, and delayed insights. Typeface is redefining this process with its AI-Native Content Lifecycle, which eliminates silos, ensures brand consistency, and accelerates content performance optimisation.
“With the new AI-Native Content Lifecycle, marketers can now seamlessly collaborate with AI to orchestrate deeply personalized brand experiences at massive scale. The future of marketing has arrived — one where deeply specialized AI agents work alongside teams, powering every stage of the content lifecycle to help brands engage every customer with the right story at the right time,” said Abhay Parasnis, founder and CEO of Typeface.
Brand Hub
As a brand’s central intelligence system, Brand Hub organises all assets, audience data, and creative guidelines into a living, dynamic framework. Unlike static brand rules, this AI-driven system enables deep search, scalable personalization, and proactive governance—ensuring every piece of content aligns with the brand’s identity. In addition, the Brand Agent works seamlessly across marketing tools and workflows to maintain consistency and safety at every touchpoint.
Arc Agents
Arc Agents are AI-powered marketing assistants that seamlessly manage content workflows from start to finish, acting as an extension of the team. They take on specialised roles to enhance efficiency and performance: Creative Agents generate high-quality multimodal content, including images, videos, and documents; Social and Paid Media Agents automate ad creation, tailoring content with personalised variations for different platforms; and Performance Agents analyse engagement trends and campaign impact, leveraging predictive insights to optimise effectiveness.
Spaces
Moreover, more than just a chatbot, Spaces is a purpose-built AI workspace for marketers. It integrates with existing tools, provides instant access to campaign context, and streamlines real-time collaboration between teams and AI agents, streamlining workflows like never before.