September 04, 2025
AI Is Becoming a Financial Advisor, And High Earners Are Leading the Way
Trust in artificial intelligence as a tool for financial decision-making is growing rapidly, according to Raisin’s latest Summer Savings Series study. The research shows that nearly three in ten U.S. households earning more than $150,000 now use AI to guide their money choices, a rate double that of households making under $75,000. This early adoption by higher earners suggests a broader cultural shift: consumers across demographics are becoming more confident in using technology to help manage their financial lives.
“What’s clear is that people across all demographics are becoming increasingly comfortable with using technology to take better control of their financial lives,” comments Cetin Duransoy, CEO of Raisin. “Managing one’s finances can feel complicated, and a clear takeaway from this research is that people of all ages still want financial tools they can trust and actually use.”
Generational differences also tell an interesting story. More than a third of Gen Z and 30% of Millennials now use AI for financial decisions, while adoption rates among older groups remain lower at 18% for Gen X and just 6% for Boomers. The study also highlighted gender differences, with nearly one in four men turning to AI for money matters, compared with fewer than one in five women.
Meet Me Halfway
The report also reveals that consumers want their financial institutions to meet them halfway. About one-third of Americans said they would save more if banks provided personalised savings plans tailored to their goals, while another third would save more with clearer advice on which accounts best fit their needs. This expectation builds on Raisin’s earlier Psychology of Savings study, which found that 73% of consumers wish there were an easier way to shop for better savings rates, and 40% find switching or opening new accounts to be a hassle.
Duransoy emphasised that Raisin is designed to bridge this gap: “Our platform appeals to both early tech adopters and those newer to online tools because it makes discovering and opening competitive savings products simple.”
As AI continues to expand into everyday decision-making, the demand for technology-driven yet human-centred solutions is only expected to grow.
