July 03, 2025
From Prompt to Profit: Idomoo’s Lucas Launches AI Video Ads
As many as 86% of business executives say they’d ramp up video advertising if only they had access to the right AI. For this reason, Idomoo has unveiled AI Video Ads, an offering that allows marketers to instantly create branded, conversion-ready video ads, with no agency or specialised team required.
Designed specifically for advertisers, Lucas can generate high-quality videos from just a simple prompt—or a document, webpage, product catalogue, or sales deck. It produces video ads in all standard formats and durations, meaning campaigns can launch across digital platforms with ease. Brands can now scale content on demand, personalise it for every audience segment, and speed up time-to-market like never before.
“Lucas is changing the game for video advertising,” said Yotam Ben Ami, Idomoo CMO. “With Lucas AI Video Ads, you don’t need an agency or specialised in-house teams to launch high-performing video ad campaigns. For enterprises, this represents massive cost savings, and for smaller companies, it enables them to enter the world of video advertising, which may have been too costly or complex for them to play in before.”
AI-Powered Video at Scale
According to the 2025 State of Video Technology Report, 74% of employees and business owners say they would increase their use of video advertising with access to an AI tool like Lucas. Among business executives, that number jumps to 86%—underscoring the massive demand for scalable, smart video creation.
The AI Video Ads feature includes advanced customisation options such as:
- Editable voiceovers
- AI-generated avatars
- Interactive CTAs
- Automatic versioning for length, language, audience, and more
These features enable marketers to build campaigns that are not just automated but also tailored, interactive, and deeply engaging. The system operates on Idomoo’s Next Generation Video Platform, an enterprise-grade infrastructure that supports real-time rendering, high-volume scaling, and robust data privacy and security.
Though AI Video Ads are the latest feature, Lucas has already proven its power across a wide range of use cases. From marketing to sales enablement, training, and internal communications, the platform is helping organisations rethink how, and how quickly, they create professional-grade video content.