November 17, 2025
Radisson’s Creator Hub Innovates Travel Storytelling
Having picked up the Best Digital Transformation (Over 5,000 Employees) Award at last week’s International Customer Experience Awards, Radisson Hotels is showing the way forward when it comes to the hugely valuable influencer travel market.
Creator Hub is a new collaboration tools that helps create quality content to attract new customers beyond traditional marketing. It opens hotel doors for modestly popular content creators and influencers (1,000+ followers) via a non-monetary collaboration model.
The Creator Hub enables creators to blend their leisure travel with content creation, producing high-quality visuals and narratives to reflect Radisson’s brand pillars, including design, wellbeing, local culture, and gastronomy.
A built-in gamification system further incentivizes creativity, engagement, and consistency. While prospective Radisson customers should get a more balanced view of destinations and hotels.
Radisson’s Strategic Shift Toward Authenticity
Already active across more than 210 hotels, Creator Hub complements Radisson Hotel Group’s other efforts. It introduces further accessibility and authenticity to the Group’s content ecosystem, helping drive brand awareness and engagement across key markets.
Discussing Where Technology Meets Storytelling
Roberto Tamayo, Director of Global PR, Social Media & Influencer Marketing at Radisson Hotel Group expands on the new opportunity. “With Creator Hub, we’re opening the door to a new kind of collaboration, one that’s more inclusive, more authentic, and more aligned with the way people experience and share travel today. This initiative reflects our commitment to innovation and community. Empowering a new generation of storytellers to bring our brand to life in meaningful ways. It’s not just about marketing; it’s about building lasting relationships and shaping the future of hospitality.”
Creator Hub seamlessly integrates technology, storytelling and loyalty into a scalable platform. Through influencers, Radisson Hotel Group connects with an engaged community of travelers, leveraging authentic voices to amplify its brand. Creators receive hotel briefs and creative guidelines to ensure content aligns with Radisson Hotel Group’s brand vision while preserving their unique style. For hotels, the approach offers a way to generate consistent, high-quality content for use across local, regional and global channels.
Sandie Jacques, General Manager of Radisson Blu Hotel, Paris Marne-la-Vallée, shares: “We’re thrilled to be part of Radisson’s Creator Hub, which gives us the opportunity to showcase the personality and spirit of our hotel through authentic storytelling. It’s a fantastic way to engage with a new generation of travelers seeking real, memorable experiences.”
For more on Radisson’s ICXA victory, see the interview with Raul Alvarez, Vice President of Digital for the group. Find out all the other winners here leading the way for CX.
