August 18, 2025
Sprout Social Launches TikTok, Bluesky & Creator Tools for the Social Intelligence Era
Sprout Social has unveiled a new suite of innovations and strategic partnerships designed to give brands a competitive edge in the era of Social Intelligence. As audiences flock to platforms like TikTok and Bluesky for discovery, recommendations, and real-time conversations, the ability to understand sentiment instantly and respond with precision is becoming a defining advantage.
This latest release introduces TikTok Listening capabilities, extended Bluesky publishing and analytics, and new creator collaboration tools, each built to transform every social touchpoint into actionable insight, measurable impact, and lasting customer value.
“Social is no longer just where conversations happen—it’s where buying decisions are made, brand perceptions are shaped, and loyalty is earned,” said Josh Bean, Vice President of Product Marketing. “Our latest product releases don’t just keep pace with this shift; they empower brands to lead it. We’re equipping our customers with the intelligence and tools to transform social interactions into tangible business outcomes and shape the future of customer engagement.”
Social Media: The New Front Door for Customer Engagement
Consumer habits are shifting rapidly; search and discovery are increasingly happening directly on social platforms. From discovering new products to researching purchases and participating in real-time cultural moments, social media has evolved into the primary destination for information, entertainment, and community.
This shift presents an opportunity for brands to turn social into a powerful revenue engine and a real-time intelligence hub. Sprout Social’s enhanced toolset spans influencer marketing, publishing, listening, and analytics, also enabling businesses to identify key trends, foster deeper relationships, and stay ahead in an ever-evolving digital landscape.
Empowering Brands to Lead, Not Just Keep Up
Sprout Social’s latest release brings a suite of updates to help brands thrive on emerging and established platforms alike. Bluesky publishing and reporting enable businesses to grow their presence in interest-driven communities, while TikTok Listening provides deep insights into audience sentiment, trending moments, and brand perception. Moreover, partnerships with Instagram creators, along with integrations for Adobe Express and Canva, make it easier than ever to produce and share visually compelling content that resonates with audiences.
In addition, the new Salesforce Digital Engagement integration connects customer service across messaging, voice, and social channels, all within a single workspace, while LinkedIn personal profile metrics and document publishing help executives amplify their thought leadership. Together, these tools transform social media from a conversation platform into a hub of actionable intelligence, engagement, and measurable business impact.
