The UK Customer Experience Awards Steering Council meeting met in London recently to discuss ideas and express opinions on the future of the UKCXA. The event was part of a broader CX day, hosted by Ipsos, providing an educational and exciting day for attendees.
From in-depth discussions on judging the Awards and making the behind-the-scenes operations more efficient, there were many suggestions and debates, expertly moderated by Michelle Ansell.
Ideas discussed included updating the scoring mechanisms, the value of sharing news and coverage of awards, and encouraging/guiding businesses to enter them in a more effective and efficient manner. Check out the day’s image gallery of happy CX faces.
CXA Experience Lessons and Improvements
Key takeaways included the importance of involving all the team in the creation of an award submission. Working on the presentation and invites to the awards event itself. Another idea is using the awards to motivate teams throughout a project. Sharing victories large and small, and gaining broader insight from across the business.
A suggestion for more coverage and exposure for nominees who are nominated do not win awards was another popular topic. The round table suggested they too should get a moment in the spotlight for their effort. Helping add to social shareability and to encourage future submissions. There was also a point to share the fun value of the Awards event. Typically something that only those inside the velvet rope know about and experience.
Awards International CEO Neil Skehel, summarised the event, noting, “Plenty of gold dust insights were shared at the round table. Their involvement and commitment to what we do is amazing. It’s flattering and precious. Their willingness to share their feelings and observations is special for us and brings with it responsibility and opportunity.”
The next CXAs take place at Wembley Stadium, London, on the 16th October 2025. You can enter here, with the deadline for entries just weeks away on the 27th June.