
New Black Mirror series and game remind us, what happened to gamification?
The arrival of the seventh series of Black Mirror on Netflix and a fun mobile game, Thronglets, from the warped mind of Charlie Brooker is a key entertainment highlight for any nerd and tech lover. The launch of Thronglets also...

AI, gamification, and custom rewards: What’s driving loyalty success in 2025?
What if your loyalty programme could deliver a 5x ROI, boost customer engagement, and save your team hours of work?Antavo’s Global Customer Loyalty Report 2025 reveals how businesses are achieving these results by embracing AI, gamification, and personalised rewards.Based on...

Gamification Europe and CXM Announce Media Partnership for 2023 conference
Gamification Europe, the leading conference for gamification and engagement professionals, and CXM (Customer Experience Magazine), the premier online publication for customer experience news and insights, are delighted to announce a media partnership for the upcoming Gamification Europe 2023 (GEU2023) conference. More...

Using gamification to boost the morale of your sales teams
With the threat of a global recession looming over 2023, prospects are – and will continue – approaching new investments with greater caution. Sales roles have become even more challenging in that regard. But, with the right revenue and mitigation strategies in place, there are still opportunities for businesses to grow. Even...

Play the game: how gamification can boost customer engagement?
According to the IPC report released in January this year, the 2021 peak holiday season promises an impressive show. With ever-changing customer requirements, not every brand will be able to answer adequately on emerging digital demands and delight their users...

Gamification: employee retention strategies in customer service
It’s no secret that employee retention is one of the largest operational issues facing companies around the world. From profitability to workplace morale and service quality, a high staff turnover rate can be detrimental to all aspects of a business.As...

Gamification: Most Effective Rewards Revealed
With almost one-in-two UK workplaces having introduced gamified rewards for staff, new research has revealed which of this kind of incentive has the biggest impact on productivity. A survey of 1,219 UK workers, carried out by workplace incentives and rewards provider One4all...

Play for Pay: Gamification Boosts Productivity, Study Shows
Gamified rewards and bonuses not only introduce an element of fun in to the workplace, but also increase employee performance, according to new research which also found that 52 percent of bosses are losing out on increased productivity by not...

The Gamification of Citizens
I read an article a few years back explaining how China has developed a new system that gives people a score for how good or bad a citizen they are.‘Sesame Credit’ was the name of that system in 2015, which...