Tag: Artificial Intelligence

Building long term engagement beyond the holiday rush

For retail, the ‘most wonderful time of the year’ is more than just a catchy jingle – it’s an opportunity to lay the foundation for long term customer loyalty. While holiday sales can generate as much as 20% of annual...

Workers warm to agentic AI, but trust and quality concerns remain

A recent study by Pegasystems highlights the growing adoption of agentic AI in the workplace, revealing that 57% of workers are inclined to use AI agents and 58% are already incorporating them into their daily tasks. Early adopters are experiencing significant...

Conversica launches AI-powered agents to streamline car buying process

Conversational AI solutions provider Conversica has debuted its latest innovation for the automotive industry: AI Agents powered by AnswersIQ for Auto. Announced during the NADA Show 2025 in New Orleans, the solution is designed to deliver real-time, 24/7 access to...

Mobile app spending hits $150B in 2024, driven by AI boom

The world of mobile apps experienced remarkable shifts in 2024, with new trends redefining how consumers engage with their devices. Consumer spending on mobile apps reached $150 billion globally in 2024, marking a 13% year-over-year increase, according to Sensor Tower’s latest...

PG Forsta boosts market research with AI-powered efficiency

PG Forsta has launched Research HX, a suite of AI-driven market research tools designed to enhance efficiency, elevate data quality, and accelerate the delivery of actionable insights. “As the demand for faster, more actionable insights grows, the industry needs tools that...

Netigate launches Ask AI to improver feedback management

Feedback management company Netigate has introduced Ask AI, a generative AI-powered feature aimed at helping organisations extract actionable insights from customer and employee feedback data with ease and affordability. The addition enhances Netigate’s experience management platform, empowering businesses across sectors...

AI and personalisation are the key to combating marketing fatigue

A recent Optimove report highlights the dual nature of email marketing as both the most preferred and most overused channel. While 59% of consumers prefer receiving marketing messages via email, far surpassing social media’s 18%, there’s a growing concern about...

Forrester highlights the power of brand and customer experience for sustained growth

Forrester’s recent research emphasises the critical role that Brand Experience (BX) and Customer Experience (CX) play in driving long-term revenue growth. However, many companies treat these dimensions separately, missing the chance to unlock compounded growth by integrating them. By aligning BX...

ServiceNow expands AI horizons through conversational data analysis platform acquisition

ServiceNow aims to strengthen its AI offerings by acquiring Cuein, an AI-native conversation data analysis platform. The move aims to enhance the development of next-generation AI agents on the ServiceNow platform, turning disparate data into actionable insights that improve customer...

Targeted ads are dying, long live AI-enabled personalisation

The death of identity-driven advertising is inevitable, and we must prepare for a future where AI-driven personalisation reigns supreme. We will soon be living in a world where advertising no longer depends on tracking personal information to deliver targeted messages. This...