Tag: Blackhawk Network

Digital gift cards get smarter, but retailers don’t

U.S. merchants are levelling up their digital gift card programmes, but a new report reveals they’re still falling short on AI innovation and social media strategy.Blackhawk Network (BHN), in partnership with NAPCO Research, has released its 8th annual Digital Gift...

Over 50% of consumers purchased gift cards during the holidays

In a holiday shopping season that saw retail sales grow by 4% over 2023, gift cards emerged as the stars, showing significant year-over-year growth. According to Blackhawk Network (BHN), 56% of surveyed consumers reported purchasing a gift card this holiday...

Nearly half of UK employees unimpressed with holiday gifts from employers

According to research from Blackhawk Network, 46% of UK employees have labelled their employers as poor gift-givers. The survey, conducted ahead of the festive season, shows a strong disconnect between employer efforts and employee expectations when it comes to holiday...