Tag: Blackhawk Network

Digital gift cards get smarter, but retailers don’t

U.S. merchants are levelling up their digital gift card programmes, but a new report reveals they’re still falling short on AI innovation and social media strategy. Blackhawk Network (BHN), in partnership with NAPCO Research, has released its 8th annual Digital Gift...

Over 50% of consumers purchased gift cards during the holidays

In a holiday shopping season that saw retail sales grow by 4% over 2023, gift cards emerged as the stars, showing significant year-over-year growth. According to Blackhawk Network (BHN), 56% of surveyed consumers reported purchasing a gift card this holiday...

Nearly half of UK employees unimpressed with holiday gifts from employers

According to research from Blackhawk Network, 46% of UK employees have labelled their employers as poor gift-givers. The survey, conducted ahead of the festive season, shows a strong disconnect between employer efforts and employee expectations when it comes to holiday...