Tag: Customer engagement

Holiday Shoppers Are Spending Big in 2025, And They’re Rewriting the Rules

Tariffs, inflation, and global uncertainty aren’t stopping consumers from embracing the 2025 holiday season. According to the Salsify Consumer Holiday Shopping Report, 75% of shoppers plan to spend the same or more on gifts this year, a clear sign that...

Is Your Loyalty Program Built for Today’s Consumer?

Loyalty isn’t what it used to be, and consumers are making that clear. According to new research from Kobie, brands are facing a pivotal moment. As economic pressures rise, cultural divides deepen, and new technologies reshape expectations, shoppers across the...

What’s Fuelling Impulse Buys in 2025? Promotions, Displays & Instant Gratification

Even as economic caution grows among U.S. consumers, discretionary spending remains surprisingly resilient. According to a new report from Optimum Retailing, 72% of Americans made an unplanned in-store discretionary purchase within the past month. This trend persists despite nearly 7...

Welcome to the Frustration Economy: Mobile Users Are Over It

Mobile user frustration is hitting record highs in 2025, according to Fullstory’s newly released report. After analysing over 14 billion user sessions across industries like retail, financial services, food and beverage, travel, gambling, and software, the findings show that mobile...

Infobip Adds Voice to WhatsApp Business, Bridging Messaging and Real-Time Support

Infobip has introduced WhatsApp Business Calling, a new feature that enables companies to make and receive voice calls directly through their WhatsApp Business accounts.With this new capability, businesses can initiate and accept voice calls globally via WhatsApp’s familiar interface, meaning...

Gen X Isn’t Falling for the Hype, They Want Payment Systems They Can Trust

Despite the growing popularity of mobile wallets and digital-first payment solutions, Generation X continues to stick with traditional payment methods, valuing security, reliability, and familiarity above all else. New research from omnichannel payment platform PXP reveals that 49% of Gen...

From Prompt to Profit: Idomoo’s Lucas Launches AI Video Ads

As many as 86% of business executives say they’d ramp up video advertising if only they had access to the right AI. For this reason, Idomoo has unveiled AI Video Ads, an offering that allows marketers to instantly create branded,...

Brands Turn to Sitecore AI Hub to Simplify Customer Engagement

Sitecore has launched Sitecore.ai, a new digital platform where marketers can explore the role of AI in content, data, and customer engagement. The site offers editorial content, interactive features, and demonstrations of technologies like real-time personalisation and conversational discovery.Sitecore.ai showcases...

Restaurants Are Losing Their Tables to Delivery Apps

Delivery is no longer just a convenience, but the backbone of the global food service recovery. In 2024, delivery accounted for 21% of total consumer food service sales worldwide, up from just 9% in 2019, according to Euromonitor International’s latest...

Need a Glow-Up? Sephora Will Send a Lyft

Sephora is changing the rules on fast shipping and endless online deals. In a first-of-its-kind partnership with Lyft Media, the beauty giant has launched “Delivered to Beauty,” an activation designed to drive beauty lovers directly to Sephora’s freestanding stores for...