Tag: Customer engagement

Twilio Segment and AWS team up to redefine customer personalization 

Twilio has announced the public beta launch of Linked Audiences for Amazon Redshift. This will help Twilio Segment and AWS users create more dynamic, data-rich audiences, enhance customer profiles, and scale personalized marketing efforts.“This builds on our existing Segment and...

Liquid expectations reshaping entire industries

You’ve just enjoyed a seamless Amazon shopping experience. With one click, your order is placed, paid for, and enroute with real time tracking updates. Later, you apply for a personal loan at your bank, only to face a maze of...

Black Friday 2024 sees shifts in UK e-commerce app trends 

According to data from AppsFlyer, this Black Friday, UK shoppers drove a 43% increase in iOS in-app purchases and a 31% rise in Android compared to average Fridays in November, showing a reliance on e-commerce apps. Year-over-year, Android purchases experienced...

Appier turns data into customer connections with genAI

Appier has introduced GenAI capabilities across its Advertising, Personalization, and Data Cloud platforms to enhance customer engagement and decision-making by delivering more personalised, efficient, and impactful experiences.The integration of GenAI aims to change how brands connect with their audiences. By...

Building Loyalty in a World That Won’t Wait!

There I was, picking out my usual dinner treat after a long day, just like every night. But tonight, as I waited for my order, it struck me: I’ve developed an emotional connection with Careem Eats – a food delivery...

Converting traffic into loyalty: Strategies for acquiring and retaining high-quality audiences

With digital competition fiercer than ever, the race to acquire traffic has evolved into something far more strategic: building customer loyalty. Brands no longer just face the challenge of drawing consumers in—which became a big focus after the pandemic —...

What to expect for Cyber Five 2024

The Cyber Five shopping frenzy is finally here again. Spanning Thanksgiving Day through Cyber Monday, this period sets the tone for holiday shopping, blending steep discounts with the convenience of omnichannel experiences.According to a report by Numerator, 84% of U.S....

70% of consumers believe AI is enhancing customer support

According to a recent Vonage report, 70% of consumers believe artificial intelligence (AI) has improved self-service customer support, while 60% believe it has made interactions with brands more efficient. Over half (51%) appreciate AI’s ability to personalise support based on...

Coveo brings AI search and recommendations to SAP Service Cloud

Coveo has expanded its collaboration with SAP to introduce an app designed for SAP Service Cloud. The Coveo AI Search and Recommendation for SAP Customer Experience is now available on the SAP Store, joining Coveo’s existing app for SAP Commerce...

Exinity’s AI-chatbot project boosts call deflection rate

Two years ago, the team at Exinity, an online brokerage firm, was looking at its customer pain points. The business, which has over two million clients, in 150 countries, was handling a huge volume of live chats across its team...