Tag: Customer engagement

Email dominates, but SMS and push notifications surge this Cyber Week

According to Bloomreach, the 2024 holiday shopping season highlighted a major shift in how businesses engage with customers. Personalization and omnichannel strategies drove a 9% year-over-year (YoY) revenue increase for brands during Black Friday. Mobile push notifications saw the most...

Great Southern Bank automates customer service with CXone Mpower

NICE has announced that Australia’s Great Southern Bank is advancing its customer service capabilities with CXone Mpower. Great Southern Bank provides various financial products, including credit cards, home loans, and insurance. Focused on delivering customer-first solutions, the bank is moving...

AI’s role in retail: tackling loss prevention and enhancing experiences

According to Zebra Technologies Corp.’s survey,  84% of retail associates express concerns about loss prevention and the absence of effective technologies to detect safety threats and prevent criminal activity. While consumers are usually satisfied with their shopping experiences, satisfaction levels have...

Citizens First Bank partners with WaveCX to enhance customer engagement

Citizens First Bank has announced a strategic partnership with WaveCX, a digital product engagement solutions for financial institutions vendor, to revolutionise its customer-facing demonstrations and internal training initiatives. This collaboration aims to streamline operations while significantly boosting both employee and...

Twilio Segment and AWS team up to redefine customer personalization 

Twilio has announced the public beta launch of Linked Audiences for Amazon Redshift. This will help Twilio Segment and AWS users create more dynamic, data-rich audiences, enhance customer profiles, and scale personalized marketing efforts. “This builds on our existing Segment and...

Liquid expectations reshaping entire industries

You’ve just enjoyed a seamless Amazon shopping experience. With one click, your order is placed, paid for, and enroute with real time tracking updates. Later, you apply for a personal loan at your bank, only to face a maze of...

Black Friday 2024 sees shifts in UK e-commerce app trends 

According to data from AppsFlyer, this Black Friday, UK shoppers drove a 43% increase in iOS in-app purchases and a 31% rise in Android compared to average Fridays in November, showing a reliance on e-commerce apps. Year-over-year, Android purchases experienced...

Appier turns data into customer connections with genAI

Appier has introduced GenAI capabilities across its Advertising, Personalization, and Data Cloud platforms to enhance customer engagement and decision-making by delivering more personalised, efficient, and impactful experiences. The integration of GenAI aims to change how brands connect with their audiences. By...

Building Loyalty in a World That Won’t Wait!

There I was, picking out my usual dinner treat after a long day, just like every night. But tonight, as I waited for my order, it struck me: I’ve developed an emotional connection with Careem Eats – a food delivery...

Converting traffic into loyalty: Strategies for acquiring and retaining high-quality audiences

With digital competition fiercer than ever, the race to acquire traffic has evolved into something far more strategic: building customer loyalty. Brands no longer just face the challenge of drawing consumers in—which became a big focus after the pandemic —...