Tag: Customer engagement

Brands Turn to Sitecore AI Hub to Simplify Customer Engagement

Sitecore has launched Sitecore.ai, a new digital platform where marketers can explore the role of AI in content, data, and customer engagement. The site offers editorial content, interactive features, and demonstrations of technologies like real-time personalisation and conversational discovery. Sitecore.ai showcases...

Restaurants Are Losing Their Tables to Delivery Apps

Delivery is no longer just a convenience, but the backbone of the global food service recovery. In 2024, delivery accounted for 21% of total consumer food service sales worldwide, up from just 9% in 2019, according to Euromonitor International’s latest...

Need a Glow-Up? Sephora Will Send a Lyft

Sephora is changing the rules on fast shipping and endless online deals. In a first-of-its-kind partnership with Lyft Media, the beauty giant has launched “Delivered to Beauty,” an activation designed to drive beauty lovers directly to Sephora’s freestanding stores for...

Brand Who? 72% of Shoppers Can’t Spot the Difference Between Store Brands and Big Names

As many as 84% of consumers say store brands are just as good, or better, than national brands. But here’s the kicker: 72% of them couldn’t even tell which was which in a side-by-side test. That’s one of the standout insights...

Your Customers Want Personalisation. Why Don’t You?

Despite overwhelming evidence that personalisation drives stronger results, many businesses are still relying on outdated, blanket-style discounts. New research from Harvard Business Review, in collaboration with Talon.One, shows that only 56% of companies currently offer personalised promotions or discounts. That means...

Perception Is Profit: Forrester’s Total Experience Score Reveals All

New research from Forrester reveals that when companies align their brand promise with actual customer experience, they can unlock up to 3.5x more revenue growth. Yet, many brands are missing this opportunity. Forrester’s 2025 Global Total Experience Score Rankings show...

8×8 Targets Rising Digital Fraud with Fast-Deploy OTP Solution

As global cyberattacks spike by 44% year-over-year, the security conversation has shifted from the IT backroom to the frontline of customer experience. Nowhere is this more critical than in industries like healthcare and education, which have seen cyberattack rates skyrocket...

Genesys Brings Intelligent Autonomy to Customer Experience

As businesses look to unlock new frontiers in customer engagement, Genesys has unveiled Genesys Cloud AI Studio and its first feature, AI Guides, a combination built to transform how brands deliver intelligent, personalised service at scale. With 80% of business leaders...

Only 10 Brands Got CX Right in 2025. Is Yours One of Them?

Customer experience continues its global slide, and the numbers are impossible to ignore. According to Forrester’s 2025 Customer Experience Index (CX Index), just 10 brands worldwide—less than 5%—earned “elite” status this year, maintaining top-tier rankings in how customers perceive their...

Text Me, Don’t Email Me: The Retail CX Wake-Up Call

New research from UJET reveals a major shift in what truly influences consumer buying decisions. Hint: it’s neither AI nor a fast reply. It’s not even empathy from human agents. Today, nearly half of consumers (46%) say a mobile-friendly customer...