Tag: Customer engagement

Adobe and Antom team up to localise payments and digital marketing across Asia

Adobe has joined forces with Antom, a unified merchant payment and digital solutions provider under Ant International, to elevate its Asian customer experience. The partnership will deliver seamless, secure, and localised payment options while expanding Adobe’s presence across diverse Asian...

Video expectations are sky high — and brands are falling behind

According to a new Idomoo survey, 78% of consumers want to see brands use more video, yet many companies aren’t delivering. More than 40% of people say they never receive video content from the brands they engage with. This growing...

Americans embrace ChatGPT, but still rely on humans for high-stakes advice

According to a recent study from Express Legal Funding in collaboration with SurveyMonkey, over half of U.S. adults (60%) have turned to ChatGPT for advice or information. Among those users, 70% found the responses helpful, pointing to a growing comfort...

Over 80% of companies say loyalty is more important than ever

A recent survey by Apadmi revealed that 67% of businesses anticipate increasing their investment in digital loyalty initiatives over the next 12 months. The report shows that loyalty is more critical than ever, with 81% of respondents noting that loyalty...

Formula E adds AI Stats Centre to boost fan interest

The world of motorsports has a massive global fan base, led by Formula One, NASCAR and MotoGP. That explains why many newcomer racing series continue to enter the market, trying to capture fans with digital experiences. One of the more...

Unlocking the Future of CX: Grant Thornton’s Innovative Use of AI

Since joining Grant Thornton seven years ago, Shaendel Hallett has been on a journey to reposition the value of client feedback, replacing the fear of finding out, with a focus on how the feedback can be used in a positive...

Cyara unveils AI-powered innovations for seamless CX assurance

Cyara has introduced six innovations to enhance and modernise customer interactions across complex digital landscapes. These latest advancements build upon Cyara’s AI Trust capabilities, expanding global testing coverage in over 100 countries and launching the first fully integrated CX Assurance...

Consumer confidence drops sharply: what’s driving the decline?

The Conference Board Consumer Confidence Index fell sharply in March, dropping 7.2 points to 92.9—its lowest level in months. This decline was primarily driven by weakening expectations for future economic conditions. The Expectations Index, which reflects consumers’ short-term outlook for...

Teknosa rolls out personalised, location-based offers to customers

Teknosa, a consumer electronics retailer in Turkiye, is sending out to its customers, based on their location. Launched in November, the service enables the retailer to send a personalised invite via its app or SMS to customers if they are...

8×8 introduces RCS support to elevate customer engagement and omnichannel messaging

8×8 has announced the integration of Rich Communication Services (RCS) into its 8×8 Contact Center. This addition allows businesses to engage customers through highly interactive, two-way messaging, enhancing personalisation and trust in digital communication.8×8 is also launching RCS Business Messaging...