Tag: Customer engagement

McDonald’s harassment, Google drops cultural events, Anthropic’s AI ban sparks debate

McDonald’s faces scrutiny over workplace harassment and zero-hours contracts  McDonald’s UK faces mounting allegations of sexual harassment, bullying, and discrimination, with over 700 employees pursuing legal action. Despite a legally binding EHRC agreement in 2023, the company has since received 300...

SurveyMonkey brings personalisation and automation to Salesforce users

SurveyMonkey has announced significant updates to its SurveyMonkey for Salesforce integration, which are now available on Salesforce AppExchange. These updates allow customers to seamlessly automate highly personalised email surveys within Salesforce, improving efficiency and engagement.“Customer experience leaders choose SurveyMonkey because...

Linnworks and Temu partner to expand global ecommerce opportunities

Linnworks has announced a strategic partnership with Temu to facilitate retailers’ operations and grant them access to millions of potential customers through Temu’s rapidly expanding platform.Since its U.S. launch in September 2022, Temu has quickly become a dominant force in...

Cisco and Mistral AI introduce AI-powered Renewals Agent to streamline customer interactions

Cisco has partnered with Mistral AI to introduce the AI Renewals Agent, designed to revolutionise the renewal proposal process by intelligently integrating insights from over 50 data sources. This AI-powered system consolidates structured and unstructured data, performs real-time sentiment analysis,...

Don’t take a ‘head-in-the-sand approach’ to client feedback

Many startups are so focused on their product vision, they don’t want to hear what customers say about it. Similarly, larger firms often sanitise feedback into generic and useless forms. Therefore, it isn’t a major surprise that legal and other...

Yep AI unveils digital human technology for smarter customer engagement

Melbourne-based artificial intelligence company Yep AI has unveiled the Yep AI Digital Human, designed to improve customer interactions and streamline business operations. By leveraging advanced AI-driven avatars, the company aims to create more engaging digital experiences for businesses across various...

Digital wallets: The loyalty card of the future?

The days of rummaging through wallets for crumpled coupons and plastic loyalty cards are fading fast.For many consumers, digital wallets have become more than just a way to pay — they’re a gateway to rewards, convenience, and instant brand connections....

Brands must break up with influencers in 2025

The value of influencers is increasingly under question. A string of seemingly random promotions across social media by tenuously connected celebrities add little value. Suggesting now is the time for action, the new consumer Brand Love Index recommends brands must...

Applause and Webex expand partnership to enhance accessibility for all

Applause has announced an expanded partnership with Webex by Cisco to enhance accessibility across its suite of collaboration tools. This initiative strengthens Webex’s commitment to inclusive design, ensuring all users—including individuals with disabilities—can seamlessly engage with its products.As part of...

Consumers are tuning out: how can brands overcome marketing fatigue? 

A new report from Optimove highlights a growing challenge for marketers: consumer marketing fatigue. The report reveals that many customers are overwhelmed by excessive, irrelevant, or poorly timed messaging. As brands compete for attention, they must find ways to engage...