Tag: Customer engagement

Asian American consumers lead shifts in streaming, shopping, and sport

According to Nielsen’s new report, Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are becoming a major force reshaping digital commerce, media, and beauty. As of January 2025, streaming captured 53% of Asian Americans’ total TV time—an increase from...

Fullpath and Urban Science partner to drive smarter customer retention strategies

Fullpath and Urban Science have partnered to harness real-time lost sales data, enabling dealerships to improve customer retention and drive smarter, more targeted marketing strategies. “This intelligence enables dealers to immediately recognise when a lead has purchased elsewhere, enhancing a dealer’s...

45% still waiting — banks are too slow for modern business

The latest OvationCXM report highlights some alarming trends that banks and credit unions can no longer ignore. As many as 41% of respondents say they experience significant challenges navigating fragmented systems, often needing to work with multiple people or departments...

Shifting tides in retail: millennials want in-store, AI fights theft, tariffs hit fast fashion

Millennials prioritise the in-store experience in apparel shopping A ChangeUp report reveals 70% of millennials choose apparel retailers based on in-store experience, valuing alignment with their values more than any other demographic. Gen Z, despite being digital natives, is equally likely...

Adobe and Antom team up to localise payments and digital marketing across Asia

Adobe has joined forces with Antom, a unified merchant payment and digital solutions provider under Ant International, to elevate its Asian customer experience. The partnership will deliver seamless, secure, and localised payment options while expanding Adobe’s presence across diverse Asian...

Video expectations are sky high — and brands are falling behind

According to a new Idomoo survey, 78% of consumers want to see brands use more video, yet many companies aren’t delivering. More than 40% of people say they never receive video content from the brands they engage with. This growing...

Americans embrace ChatGPT, but still rely on humans for high-stakes advice

According to a recent study from Express Legal Funding in collaboration with SurveyMonkey, over half of U.S. adults (60%) have turned to ChatGPT for advice or information. Among those users, 70% found the responses helpful, pointing to a growing comfort...

Over 80% of companies say loyalty is more important than ever

A recent survey by Apadmi revealed that 67% of businesses anticipate increasing their investment in digital loyalty initiatives over the next 12 months. The report shows that loyalty is more critical than ever, with 81% of respondents noting that loyalty...

Formula E adds AI Stats Centre to boost fan interest

The world of motorsports has a massive global fan base, led by Formula One, NASCAR and MotoGP. That explains why many newcomer racing series continue to enter the market, trying to capture fans with digital experiences. One of the more...

Unlocking the Future of CX: Grant Thornton’s Innovative Use of AI

Since joining Grant Thornton seven years ago, Shaendel Hallett has been on a journey to reposition the value of client feedback, replacing the fear of finding out, with a focus on how the feedback can be used in a positive...