Tag: Customer Experience

What Happens When Insight Stops Sitting on a Shelf? Viasat Found Out

Behind Viasat’s gold win for Best Innovation in CX at the UK Customer Experience Awards 2025 is a simple but striking question: what happens when a company with thousands of insight reports finally unlocks all of them for every employee,...

AI Can Help Customers Shop but Flexible Payments Help Them Stay

Holiday shopping always reflects the mood of the moment, and this year that mood is split between curiosity and caution. Shoppers are leaning into technology in ways that would have seemed unlikely only a few seasons ago — asking AI for...

PayPal+ Delivers Free Loyalty Scheme for UK Online and In-Store Shoppers

Loyalty programs have been around forever, and are regularly tweaked to meet the changing needs of customers. But a major all-new scheme is a rare beast. Enter PayPal with PayPal+, aiming to shake up shopping for UK consumers. The new...

This Week in CX: From AI Controversies to Retail Innovation

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we explored the latest in CX and innovation, from the critical role of human judgment in AI-powered customer experiences to the winners of the ICXA25 and...

RCS in CX: How RCS Business Messaging Pays Off for Customer Experience Leaders

Remember when texting a company felt like sending a note into the void? It all started with SMS: short, boxy, but dependable. Somehow, that simple ping became the backbone of customer communication before anyone realized it. Then MMS added pictures. Then...

Meet the Winners of International Customer Experience Awards 2025

The International Customer Experience Awards 2025 delivered one of the most dynamic ceremonies in the programme’s history. Hundreds of CX leaders gathered to recognise work that didn’t just improve customer interactions, but completely transformed the way organisations think, operate and...

Automotive Management Live Ramps Up the Forecourt Customer Experience

Taking place this Wednesday in at the NEC, Birmingham, England, AM Live is the major focal point for those on the retail side of the automotive industry. In a fast-changing market, driven by booming interest in electric vehicles, the dominance...

Amazon Accuses Perplexity’s AI of Shopping on Its Site Without Permission

Amazon’s legal threat against Perplexity AI has become the first major test of what happens when artificial intelligence starts handling the shopping experience for consumers. The tension erupted after Amazon sent a cease-and-desist letter accusing Perplexity’s Comet assistant of unauthorised automated...

The Case for Human Judgment in AI-Powered Customer Experience

Customer service leaders have spent years chasing automation as the answer to scale and cost pressures. Despite rapid advances in AI, the customer experience data tells a different story, one that shows where technology stops and human judgment must step...

Primark Boosts Customer Experience With New Store Designs

Competing with online retail, physical stores need to maximise their commercial performance and attract more customers. In response, Primark, the European fashion retailer, is optimising its selling spaces by investing in a new store design concept. The concept increases a store’s...