Tag: Customer Experience

Blueshift unveils AI-powered agents to scale marketing personalisation

Blueshift has introduced Customer AI Agents to help marketing teams scale personalization efforts exponentially. These AI-powered agents enable brands to conduct ten times more personalisation experiments by automating decision-making. As the latest addition to Blueshift’s Customer AI Suite—joining Predictive AI,...

AI to dominate field service management by 2028, research finds

According to a recent report from Information Services Group (ISG), by 2028, two-thirds of enterprises will rely on AI to oversee field service operations, streamlining on-site support and improving efficiency. The ISG Buyers Guides for Field Service Management highlight a...

Shutting down mediation, automating models, rejecting Immigrants: a trend of displacement

Trump administration moves to shut down Federal Mediation AgencyThe Federal Mediation and Conciliation Service (FMCS) has been effectively shut down by Elon Musk’s Department of Government Efficiency (Doge) following a March 14 decree by President Trump. The move, aimed at...

Humara AI launch redefines telco digital sales and customer experience

At a gathering of the telco industry’s brightest minds last week, 15gifts’ founder Tom Cox showed off Humara, a powerful Agentic AI, available now. The new sales agent combines an agentic AI with 15 years’ worth of expertise, intuition and...

Braze acquires OfferFit for $325M

Braze has announced a definitive agreement to acquire OfferFit, an AI-driven decision-making company, in a $325 million deal. Pending regulatory approvals and customary closing conditions, Braze expects to close the transaction, which includes a mix of cash and Braze Class...

Mark Bishof charts a new course for Medallia

Medallia introduced seven AI products, officially unveiled its new look corporate ‘dream team’ and pledged to reinvigorate customer relations at its global conference last week. Mark Bishof, just three months into his role as CEO at the software vendor, used...

Beyond the game: AI-powered captions bring tennis fans closer to the action

Interprefy is revolutionising the fan experience at the Bastide Médical UTS Nîmes tournament by introducing real-time French subtitles on stadium screens using Interprefy AI. This technology allows over 8,000 spectators to follow live coaching, mid-match interviews, and post-match player reactions...

Merit, wages, and workforce changes: the hiring debate heats up

Businesses face pay structure adjustments amid a minimum wage hikeFrom 1 April 2025, the UK’s national living wage rises to £12.21 per hour for over-21s, with similar increases for younger workers. HR insight firm Brightmine reports that nearly 60% of...

Bruce Temkin wants to create human-centric organisations

Making money and delivering growth are at the core of modern business leadership. Deliver these two things, and the rest will take care of itself. In the late ‘90s things started to slowly change. Organisations became more aware of the...

Organisations building CX on poor foundations warns consultant

Organisations are missing the human ingredient when planning their customer experience strategies. Too many CX plans are based on flawed customer personas, which are detached from ‘human’ reality. Current CX strategies are being built “on poor foundations”, David Wales, CX consultant...