Tag: Customer Experience

From Chaos to Clarity: Infosys and Adobe Are Powering Next-Gen Marketing

Infosys and Adobe have joined forces to transform how brands engage, serve, and grow their customer bases. The alliance will combine Infosys’ AI-amplified marketing suite, Infosys Aster, with Adobe’s content and experience platforms to deliver real-time, personalised, and scalable marketing...

Pay to Stay Behind? Inside Wizz Air’s Unusual Customer Strategy

As the summer travel season heats up and pressure mounts on airlines, Wizz Air, one of Europe’s largest low-cost carriers, is testing a new strategy to manage overbooked flights—by asking passengers to volunteer before they even reach the airport.Passengers booking...

Liferay’s Customer Summit Shows the Power of Personalisation

Liferay’s digital experience platform powers a growing number of global businesses, and European customers flocked to WeWork at Waterloo in central London for the Liferay Customer Experience Summit 2025. The event flung together digital leaders, developers, and customer experience professionals...

Your Cheap Designer Dupe Might Be Paying for Organised Crime 

In a startling revelation, a new study from the Transnational Alliance to Combat Illicit Trade (TRACIT) reveals that counterfeit goods are fuelling a massive underground economy in the UK, with everyday consumers unknowingly contributing to a criminal enterprise worth billions.According...

Would You Fully Trust an AI with Your Customer Service? Cognizant Thinks You Should

Cognizant has joined forces with Google Cloud to introduce Cognizant Autonomous Customer Engagement—a fully AI-led contact centre platform designed to reshape how companies interact with customers. The solution aims to create hyper-personalised, responsive experiences across every step of the customer...

Why Are Brits Late to the Instant Payment Party?

Despite the rise of instant digital payments around the world, new research from FICO reveals that UK consumers are trailing their European neighbours in the use of real-time payments (RTP). While a solid 79% of UK respondents reported having sent...

Zillennials Have Arrived—And They’re Booking Cruises

Generational shifts are reshaping how Americans travel—and what they expect from travel loyalty programs. According to a new report by arrivia, based on a survey of U.S. adults who travelled in the past year, younger travellers are rewriting the rules...

This Week in CX: From Inbox to Espresso — AI Is Taking Over

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’ve explored how agentic AI like Freshworks’ Freddy is transforming customer service, the rise of AI-written messages and RCS communication, and how companies like Starbucks are...

Tech Improves Dining Experience for 57% of Consumers

According to new consumer data released by HungerRush, America’s appetite for quick-service and fast-casual dining remains strong, despite inflationary pressures. A striking 93% of consumers still visit these restaurants at least once per month. However, diners are becoming more selective:...

Freshworks’ Freddy: Agentic AI Launched at Refresh, Mika Yamamoto Explains It All

Freshworks took over Arsenal’s Emirate’s Stadium in London last week for the Refresh Europe event, with partners, customers, prospects and CXM in attendance. The main focus of the event, aside from the value Freshworks provides through the ease-of-use in Freshdesk...