Tag: Customer Experience

Five steps to promote digital accessibility in business

In a world where technology is king, digital accessibility is no longer a luxury but a basic necessity. Unfortunately, the convenience and ease it offers remain elusive for individuals with disabilities. The World Health Organisation (WHO) estimates that around 15% of the...

The top recommended books to get you started in the CX world

Getting into CX and knowing where to start is no easy feat. It’s a complex, multi-layered world with a lot to know. At the start, it can seem overwhelming. Without the right directions, you may feel lost on how to...

This week in CX: social media may be responsible for shopping scams

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’re looking at online shopping scams and how social media is assisting in this; consumer issues with communication from their bank; and what marketers think of...

This week in CX: staff wellbeing is tied to business growth

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’re looking at consumer attitudes to small businesses’ customer service advantages, and how staff wellbeing is impacting business growth when neglected.Key newsMeta has completed its customer service...

This week in CX: which generations are struggling with paying the bills?

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’re looking at the generational differences in affordability in the cost of living crisis, as well as what SMBs are planning with AI. We also have...

CX Leadership Roundtable: preparing customer service teams for AI and automation

Join us for an insightful discussion on how AI-based conversational messaging revolutionises the customer experience and how your brand can prepare. Discover the digital capabilities required to leverage this technology effectively and stay ahead in the race for customer service...

This week in CX: UK marketers are struggling with generative AI and customer connection

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’re looking at how marketers in eCommerce are missing that vital customer connection, and how they may be lacking behind now we have generative AI at hand....

This week in CX: the challenges of personalisation

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’re looking at personalisation in focus – with Twilio’s new research on how it could be AI-driven, and how retailers now see it as their greatest...

Improving donor experiences for charities: easing demand for the third sector

No sooner had charities weathered the impact of the peak-pandemic years, they now find themselves facing another huge challenge. The cost-of-living crisis is hitting us all hard. But could focusing on improving the customer experience that donors receive be the answer?A...

Using emotional engineering to keep your customer invested long-term

Emotional engineering is a fairly simplistic concept, but can have fantastic long-lasting impact. If you want your business functions, design and customer engagement to stand out, you’re in the right starting place to make that happen. Emotional engineering is an...