Tag: Customer Experience

How EXP KSA is Redefining the Experience Movement in the Middle East

Featuring insights from Mohamed Debouk, CEO of New Metrics Saudi Arabia has entered a defining phase in its transformation journey. One where experience has become central to how organizations deliver value, earn trust, and drive growth. That transformation took center stage at EXP KSA,...

Fraud Teams Are Becoming Banks’ Biggest Selling Point

Security used to be something customers took for granted: an invisible layer that simply worked in the background. Not anymore. A new FICO survey finds that 70% people in the UK now put fraud protection near the top of their list...

This Year, Holiday Shopping Belongs to the Algorithm

There was a time when choosing the right gift meant paying attention. Listening for hints, remembering preferences, and trying to surprise someone you cared about. This year, for many shoppers, that decision-making will be outsourced to something less sentimental, an...

Wellness Is the New CX Strategy

Great customer experience depends on frontline workers being adaptable, resilient, and empathic. This assertion isn’t just a hunch or a common-sense assumption. It’s backed up by data. And it’s why I say wellness is the new CX strategy. Let’s start with the...

Self-Service AI May Cost Brands Consumer Trust, Report Warns

The promise of generative AI in customer service has dazzled executives across industries. However, according to Forrester’s 2026 B2C Marketing, CX, and Digital Business Predictions, the race to automate could do more harm than good. The research firm expects that...

Beyond AHT and NPS: The Customer Experience Metrics That Actually Matter in 2026

Customers don’t compare brands by category anymore. They compare every experience to the smoothest one they’ve had lately. Maybe it was an instant refund, a chatbot that actually helped, or a quick call answered by someone who already knew the...

What is CX automation? How to streamline customer journeys with AI

Consumers today demand fast, personalised service on every interaction with a brand, whether it’s a call to support, using a mobile app, or social media chat. Providing those experiences at scale with manual processes alone is nearly impossible. Customer experience (CX)...

How Tech and AI Is Redefining the Las Vegas Experience

Las Vegas is approaching a year-long decline in terms of tourist numbers and hotel occupancy, with those that do visit are spending less. We were discussing what Vegas needs to do to kick that trend recently, see “Not Vegas, Baby!...

UK EX Awards: Kerry Sudale Warns of AI Use in Recruitment Processes

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Digital Customer Journey Mapping: Create, Analyze & Optimize the End-to-End Experience

Customer journeys don’t follow the rules anymore. They zig. They loop. Sometimes they disappear altogether. Someone might spot your brand on Instagram, check prices on their phone, read reviews over coffee, then finally buy from a laptop two days later....