Tag: Customer Experience

Who are you?: The Questions That Need Answered for Marketing Success

If you are starting out with a new business venture, or even if you are well-established, then before you begin to look into digital marketing you must ask yourself the question: ‘Who are we?’ This is a question that should be...

Turn Customers and Staff into Brand Ambassadors and Enhance Digital Experience

Like every other area of technology, social media continues to evolve on an almost permanent basis. In a post-GDPR and post Cambridge Analytica world, where algorithms completely govern what users see online and uber-influencers control the purchasing decisions of millions,...

Sorry Boomers, Millenials Really do have it Tougher in Finance

Are millennials – or as they are also known, Generation Y – really that bad with money? They are often labelled as being frivolous with cash and marketers try to capitalise on this. However, Manchester-based Freedom Finance has carried out...

Millennials: Banking with a Tech-Savvy Generation

All banks should be aware of the importance of catering to the needs of the millennial generation, and while many are, there are significant misunderstandings around how to address these new consumers. This tech-savvy cohort is set to dictate the direction...

Banking on CRM to Keep Customers Saving

Customer Experience is an increasingly important task for any business, especially in retail banking. The sector is still working to repair its reputation in the wake of the financial crisis. New technology increases the avenues of engagement and customers are becoming...

Four ways to use five senses

A customer experience that’s a feast for the eyes – and the nose. Hollister’s unique sensory experience got Gaetan Germain thinking; how can companies utilise the five senses to differentiate their customer experience from their competitors? A visit to a Hollister clothing...

The Power of Content Marketing and the Opportunities for the Customer Experience

Content marketing, the marketing technique of systematically creating, distributing   and recycling relevant content to attract, engage, acquire and keep customers. 2012 felt like the year that content marketing as a...

Motivating customers to share and return via social media

Once customers have purchased from you online, they have made a clear investment in your brand, and are likely to feel positive – so what can you do with that positivity? From social media to search engine optimisation, online retailers are...

Whose Priority Do We Listen To?

The whole point of customer experience as a business topic is to reset priorities. The theory is crystal clear and the fundamental point is obvious. Yet personal experience tells us that many organisations remain off the pace. Why is that? The fact...

The Widening Gulf of Customer Experience

The term customer experience has in the past few years gained wide adoption. Its promise to drive business growth and the numerous stories of how successful organizations deliver an exceptional customer experience has made it one of the most used...