Tag: Customer loyalty

Hotel loyalty programmes are booming, even if guests are staying less

They’ve come for the free Wi-Fi. They’ve stayed (briefly) for the perks. Hotel loyalty programmes are ballooning in size and still proving their worth even as the average member becomes more of a casual couch-surfer than a seasoned suitcase warrior.According...

Loyalty programme spending soars for some, stalls for others in the restaurant industry

The latest Paytronix 2025 Loyalty Report has revealed a promising rise in loyalty check sizes across restaurants and convenience stores, but the trend is far from universal. While some brands are thriving, others are struggling to unlock the full potential...

Emotions, not bargains, keep customers loyal

In a retail world obsessed with flash sales and coupon codes, a new study suggests something far more powerful is winning hearts and wallets. According to research by Bloomreach and EMARKETER, emotional resonance is now the biggest driver of customer...

Over 80% of companies say loyalty is more important than ever

A recent survey by Apadmi revealed that 67% of businesses anticipate increasing their investment in digital loyalty initiatives over the next 12 months. The report shows that loyalty is more critical than ever, with 81% of respondents noting that loyalty...

Trustpilot rolls out new features to help brands turn reviews into revenue

Trustpilot is dialing up the power of trust with a fresh batch of features designed to help businesses to collect feedback and use it to fuel growth.Unveiled today, the updates let brands squeeze more value out of every review, placing...

Brand loyalty is on thin ice. Two strikes and you’re out, says new report

Consumers are running out of patience, brands are on notice—mess up twice, and 70% of your customers will walk away. That’s the stark warning from Emplifi’s latest report, The Social Pulse: State of Consumer-Brand Engagement on Social Media in 2025....

New survey reveals price hikes won’t break customer loyalty. But there’s a catch

A new global study by UserTesting reveals that brand loyalty does not suffer the consequences of price hikes. On the contrary, customers seem willing to pay more to stay loyal to their favourite brands.The research, which surveyed 4,000 consumers across...

Tesco’s trolley scales, hiring bias, and restroom cleanliness: how everyday experiences shape trust

Tesco’s trolley scales spark debate among shoppersTesco is trialling giant trolley scales at a Gateshead store to catch discrepancies in “Scan as you Shop” purchases. While some shoppers find the scales convenient, others liken the experience to airport security, feeling...

Digital wallets: The loyalty card of the future?

The days of rummaging through wallets for crumpled coupons and plastic loyalty cards are fading fast.For many consumers, digital wallets have become more than just a way to pay — they’re a gateway to rewards, convenience, and instant brand connections....

The end of brand loyalty? Why 57% of shoppers are no longer committed

More than half of U.S. shoppers (57%) no longer consider themselves loyal to any particular consumer product (CP) brands, including food, beverages, and personal care items. According to SAP Emarsys, this shift highlights a challenge for brands in an era...