Tag: CX news

New Sprinklr integration lets brands use Bluesky to engage customers
Sprinklr has announced a new integration with Bluesky, allowing brands to enhance their marketing strategies through improved audience engagement and content publishing. This partnership enables Sprinklr customers to create, manage, and publish content directly to Bluesky while tracking key metrics...

8×8 introduces Aftersale Assist to reduce retail returns
8×8 is transforming customer service in retail with its new Aftersale Assist solution, which integrates advanced capabilities from the 8×8 Platform for CX, including Contact Center, CPaaS, and Work, to improve the post-sale experience for retailers.January, often dubbed “Returnuary,” typically...

The age of deepfake deception is here and most of us are already falling for it
A new study from biometric security firm iProov has revealed a startling truth: 99.9% of people can’t reliably identify deepfakes.The research, which tested 2,000 consumers in the UK and US, asked participants to distinguish between real and AI-generated images and...

Infobip and White Label Communications join forces to boost CPaaS offering
Global communications platform Infobip has partnered with White Label Communications to expand its Communication Platform as a Service (CPaaS) capabilities for medium and large enterprises. The collaboration aims to provide resellers with a more comprehensive suite of cloud-based communication solutions,...

Yext acquires Places Scout to bolster search intelligence
Digital presence management company Yext has acquired Places Scout, a local SEO and location intelligence platform, in a move to strengthen its competitive intelligence and benchmarking capabilities. The acquisition enhances Yext’s ability to provide real-time, data-driven insights, helping brands track...

Digital wallets: The loyalty card of the future?
The days of rummaging through wallets for crumpled coupons and plastic loyalty cards are fading fast.For many consumers, digital wallets have become more than just a way to pay — they’re a gateway to rewards, convenience, and instant brand connections....

Brands losing consumers, maternity claim dismissed, and robots beating grads to jobs
Trend-chasing brands are losing consumer trust A shocking one-third of consumers find it embarrassing when brands chase viral trends, yet 93% expect them to stay culturally relevant. Sprout Social’s 2025 Index reveals that authenticity and originality set standout brands apart—trend-chasing alone...

Social shopping community teams up with Vonage to redefine deal sharing with Rich Communication Services
mydealz, Germany’s largest social shopping community, is taking its user experience to the next level with a new partnership with Vonage. The collaboration introduces Rich Communication Services (RCS) to mydealz’s platform, offering shoppers a more dynamic, engaging way to explore...

What do gym-goers want in 2025? Vibes, apparently
Forget fancy equipment and elite trainers. What gym-goers really want in 2025 is a vibe. According to Chatmeter’s latest Gym Reputation Ranking Report, the top-rated fitness chains aren’t just winning on price and cleanliness but on creating an atmosphere that...

Brands must break up with influencers in 2025
The value of influencers is increasingly under question. A string of seemingly random promotions across social media by tenuously connected celebrities add little value. Suggesting now is the time for action, the new consumer Brand Love Index recommends brands must...