Tag: CX news

Gartner reveals top three priorities for CMOs in 2025

Gartner has outlined three critical priorities for Chief Marketing Officers (CMOs) to achieve marketing excellence in 2025. These include transcending disruption, elevating enterprise-wide impact, and maximising marketing yield.Ewan McIntyre, VP Analyst and Chief of Research for Gartner’s Marketing Practice, said...

Market Harborough Building Society pushes CX to the top of its agenda

Typically, building societies aren’t considered seething hotbeds of change. But Market Harborough Building Society (MHBS) has been shredding stereotypes as it overhauled its company culture and put customer experience at the centre of its business.The catalyst for change was market...

Liquid expectations reshaping entire industries

You’ve just enjoyed a seamless Amazon shopping experience. With one click, your order is placed, paid for, and enroute with real time tracking updates. Later, you apply for a personal loan at your bank, only to face a maze of...

This week in CX: what’s up with the global market?

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’ve been looking at what’s shaking up the new world of hybrid work and how can brands stay relevant and why they need to rely on...

Salesforce launches new tools for AI agent testing and management

Salesforce has introduced new tools to streamline the lifecycle management of AI agents developed with Agentforce. The new tools streamline testing, deployment, and monitoring processes while offering transparency in usage and performance. Designed for enterprises striving to adopt an “agent-first”...

Online reviews are the primary source for purchasing decisions of UK consumers

UK consumers are increasingly turning to online reviews to guide their purchasing decisions, according to a recent report by Reputation. Notably, 68% of them favours online reviews over recommendations from family and friends (24%), and brand claims (18%). Influencers and...

Converting traffic into loyalty: Strategies for acquiring and retaining high-quality audiences

With digital competition fiercer than ever, the race to acquire traffic has evolved into something far more strategic: building customer loyalty. Brands no longer just face the challenge of drawing consumers in—which became a big focus after the pandemic —...

Verizon introduces genAI-powered tools to simplify holiday shopping

Verizon has released new technology and services designed to save time and enhance convenience during this holiday shopping season. By integrating GenAI-powered tools and streamlining customer support, the company aims to make shopping simpler and more efficient.The updated myVerizon app...

Bad customer experiences threaten nearly $4 trillion in global sales

Poor customer experiences could cost businesses $3.8 trillion in global sales, according to new research from Qualtrics. This figure, based on World Bank data and insights from the Qualtrics 2025 Consumer Trends Report, marks a $119 billion increase from last...

In-store holiday shopping grows as US consumers tighten budgets post-election

Consumers are embracing in-store holiday shopping this year, with a 53% year-over-year increase in those planning to shop exclusively at brick-and-mortar stores, according to a recent survey by customer-driven AI intelligence firm First Insight.This resurgence contrasts with a 21% decline...