Tag: CX news

Flooding customers with deals before Black Friday? Beware of ‘marketing fatigue’

Consumers are approaching the 2024 holiday season with mixed feelings. Sixty-seven percent of them expect to feel marketing fatigue by November. On the other hand, optimism about the economy is rising, with 50% feeling positive and over 60% planning to...

Bruce Temkin: The agent of change

Bruce Temkin left his position as the global head of Qualtrics XM Institute in February of this year. While he puts the finishing touches to his fresh initiative, Humanity@Scale, CXM caught up with one of the founding fathers of the...

Vulnerability drives business change

Vulnerable customers have become unlikely harbingers of change in the financial services world. Consumer Duty regulations first introduced in 2022 by the Financial Conduct Authority (FCA), have evolved in the last two years, and from July ‘24 now apply to...

CX at a crossroads: (or has it run out of road)

When The Wall Street Journal declared ‘Customer experience gets worse. Again’, in June of this year, it sparked soul-searching and head scratching in equal measure. With all the money spent, and all the work done, how and why are so...

Sustainability and wellness demand grows in U.S. and Canada grocery loyalty programmes

Eagle Eye’s recent survey of grocery shoppers across the U.S. and Canada shows evolving consumer priorities around sustainability, health, and rewards and highlights a gap in current loyalty programmes that could be costing retailers a competitive edge. The study, which...

Beyond the goal: picking KPIs that lead to victory

We live and breathe metrics. Your car speedometer, your watch reminding you to take more steps, or even tracking how many hours of sleep you’ve managed to knock out. Businesses are no different and get similarly swamped with data points....

Trust and security concerns are shaping the future of social commerce

New research from AfterShip and Ipsos sheds light on the factors shaping consumer behaviours on social commerce platforms like TikTok Shop and Instagram Shopping. According to AfterShip’s inaugural Shopper Sentiment Report, trust and security remain key issues for many consumers,...

Authenticx launches AI assistant that revolutionises insights for healthcare

Healthcare conversation intelligence platform Authenticx has launched Ava, an AI-powered in-app assistant that helps users efficiently answer key business questions and generate actionable insights from their data.The AI assistant can analyse call transcripts, interpret correlations between AI models, and provide...

Consumers prefer human agents for customer support

A new consumer survey by Five9 dug deep into customer perceptions of AI and its role in the evolving customer experience. The study investigated consumer sentiment around AI in specific industries, such as holiday shopping, travel, and healthcare.The key takeaway...

This week in CX: what do we do with reviews?

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’ve been looking at how reviews impact customer behaviour, what’s happening with the job market and is cloud technology the frontier in CX and personalisation.We’re also...