digital experience Archives - Customer Experience Magazine

October 27, 2025

Digital Customer Journey Mapping: Create, Analyze & Optimize the End-to-End Experience

Customer journeys don’t follow the rules anymore. They zig. They loop. Sometimes they disappear altogether. Someone might spot your brand on Instagram, check prices on their phone, read reviews over coffee, then finally buy from a laptop two days later....

When AI Starts Shopping for Us, Who Pays for the Mistakes

By Sandra Radlovacki

October 20, 2025

When AI Starts Shopping for Us, Who Pays for the Mistakes?

At first, AI was just a helpful sidekick, suggesting gifts, comparing prices, maybe summarising a few reviews. Now that convenience is turning into something bigger: AI is starting to shop for us. A new study from Riskified, which surveyed more than...

The State of AI Fraud and Privacy Report, based on a survey of 300 fraud and technology leaders, paints a troubling picture of how AI has reshaped cybercrime. From phishing emails generated by large language models to automated bot attacks that mimic human behavior, fraud has become faster, cheaper, and harder to trace. Ninety-nine percent of respondents reported losses from AI-enabled attacks in the past 12 months, with the average annual cost per company sitting around $414,000. But the impact isn’t just financial—93% of fraud teams say operations have been disrupted, with many struggling to keep up with manual reviews and false positives. The strain is particularly visible in the B2B SaaS industry, where 62% of organizations have seen a sharp rise in manual fraud checks as bots overwhelm existing systems. Privacy Regulations Tighten the Net Adding to the challenge, privacy-first technologies are making it harder for fraud teams to do their job. Shifts like Apple’s Intelligent Tracking Prevention, along with VPNs and stricter browser privacy settings, have dismantled the digital fingerprints companies once relied on to verify users. More than three-quarters of respondents (76%) said these privacy tools have impacted their ability to detect fraud, and 40% claim identification accuracy has dropped significantly as a result. Banks Lag, Fintechs Adapt The financial sector remains the biggest target for AI-driven scams. Fifty-four percent of banks report facing AI-powered fraud attempts—the highest of any industry. Yet banks also appear slower to modernize, with just one-third exploring AI-based fraud detection tools. Fintechs, by contrast, are moving faster. Over half (52%) say they’re already testing AI-powered defenses. Still, nearly half have faced attacks involving synthetic identities or forged documents, a growing trend among cybercriminals using generative AI to create convincing fake profiles. SaaS Firms Feel the Weight of Scale For SaaS providers, the issue isn’t just detection—it’s scale. High volumes of logins and privacy-conscious users make it difficult to distinguish between real and fraudulent activity. That’s led to more credential stuffing, session spoofing, and bot-driven takeovers, all requiring time-consuming manual reviews. Two-thirds of SaaS leaders still express confidence in their tools but admit they’re struggling to manage the workload that comes with these evolving threats. Fighting Back with Privacy-First Identification Despite the mounting costs, companies are not standing still. The report found that 90% of organizations plan to adopt more persistent, privacy-compliant identification tools within the next year. This shift aligns with a broader industry move toward frictionless security—moving away from traditional passwords and multi-factor authentication in favor of device intelligence that can silently verify trusted users. As AI continues to blur the line between human and machine behavior, businesses face an uncomfortable truth: the smarter the technology gets, the smarter the fraud becomes. And for many, the bill has already hit seven figures.

By Sandra Radlovacki

October 14, 2025

AI Scams Cost Businesses Up to $1M a Year

Artificial intelligence is proving to be a double-edged sword for business. While companies embrace it to improve operations and customer experience, fraudsters are using the same technology to launch more sophisticated attacks, costing organisations serious money. A new report from Fingerprint...

By Geoff Spick

October 14, 2025

The Future of Customer Experience Beyond the Petrol Station Forecourt

Petrol/diesel/fuel/electric, whatever you put in your vehicle, there’s something vaguely depressing about the modern forecourt. Fortunately, it is due for an upgrade as smart solutions hit the pumps. That could help in the UK, where the one member of staff at...

Airship Adds RCS Messaging to Strengthen Customer Communication

By Sandra Radlovacki

October 10, 2025

Airship Adds RCS Messaging to Strengthen Customer Communication

Airship has added Rich Communication Services (RCS) to its platform, giving brands a more secure and interactive way to reach customers through their mobile messaging apps. Messages now display verified brand names, logos, and verification badges, helping customers distinguish authentic...

Only 11% of U.S. Consumers Trust Their First Search

By Sandra Radlovacki

October 08, 2025

Only 11% of U.S. Consumers Trust Their First Search

When a U.S. consumer types in a query, chances are high that the answer won’t come from just one source. In fact, a new study by Yext reveals just how fragmented the path to purchase has become in America and...

AI Usage Among Small Businesses Jumps 41% in One Year, New Survey Finds

By Angelina Maksimovic

July 18, 2025

AI Usage Among Small Businesses Jumps 41% in One Year, New Survey Finds

A new survey reveals a leap in artificial intelligence (AI) adoption among small businesses in the U.S., with usage soaring from 39% in 2024 to 55% in 2025. That’s a 41% year-over-year increase, showing how rapidly AI is becoming a...

What If You Could See Every Competitor's Weakness? Now You Can, With Pulse Ai

By Angelina Maksimovic

July 17, 2025

What If You Could See Every Competitor’s Weakness? Now You Can, With Pulse Ai

Chatmeter has launched Pulse Ai: Competitive Intelligence, a tool that enables brands to tap into real-time local market insights at scale. This new platform offers multi-location businesses the ability to track and analyse how they stack up against competitors, not...

Vonage and AWS Launch Natural AI Voice Agents

By Angelina Maksimovic

July 16, 2025

Vonage and AWS Launch Natural AI Voice Agents

Vonage has joined forces with Amazon Web Services (AWS) to redefine the future of voice interactions. The two companies announced a new integration that connects Amazon Nova Sonic, a speech-to-speech foundation model, with the Vonage Voice API, giving businesses access...

By Geoff Spick

June 23, 2025

Liferay’s Customer Summit Shows the Power of Personalisation

Liferay’s digital experience platform powers a growing number of global businesses, and European customers flocked to WeWork at Waterloo in central London for the Liferay Customer Experience Summit 2025. The event flung together digital leaders, developers, and customer experience professionals...