Tag: digital experience

Digital experience excellence remains elusive for many marketing leaders

As digital experiences become increasingly important for brands, many marketing leaders are grappling with the challenge of delivering them effectively.A new report from Sitecore reveals that 73% of marketing leaders feel they are falling short of delivering excellent digital experiences...

IT professionals warn poor digital employee experiences lead to unsafe workarounds

A recent report from Ivanti reveals that 86% of IT professionals believe poor digital experiences (DEX) lead employees to adopt unsafe workarounds. The study underscores a growing concern: while employees face tech-related frustrations, only 13% of security professionals consider user...

Consumers alarmed by AI-driven cybercrime, yet few act

As consumers rely on digital payments, eCommerce, and other online interactions, concerns over cybercrime, such as identity theft and AI-driven attacks, are on the rise. According to a survey by Nationwide, while 80% of respondents are worried about identity theft,...

Nearly one-third of global users fall victim to digital fraud

The latest report by Telesign has revealed that nearly one in three people globally have fallen victim to digital fraud, with most incidents occurring within the past six months. Data breaches are the main factor, with almost half of all...

40% of GenAI solutions will be multimodal in three years’ time

According to Gartner’s latest research, 40% of GenAI solutions will be multimodal (text, image, audio, and video) by 2027. This shift is expected to provide an enhanced human to AI interaction, as well as the opportunity for GenAI-enabled offerings to...

FTC Investigating AI-Based Dynamic Pricing

The Federal Trade Commission (FTC) has ordered eight companies to provide more details of their practices. These companies, which use AI to set prices based on consumer data, should now clarify how this may harm privacy, fair competition, and consumer...

Relying on online tools and AI assistants alone won’t retain your customers. What will?

With consumer confidence constantly in flux – falling from a record low in January to its highest level in almost a year in February – the experiences that brands deliver today become increasingly important in winning over customers and their share...

2023 Edition of the UK Digital Experience Awards open for entries

Awards International announces the start of the UK Digital Experience Awards™ ’23, a premium awards programme celebrating top results and achievements in the UK. As of August 3, the seventh edition of UK DXA® will be officially accepting entries. Organisations from the UK...

What does the new subscription report reveal about customer churn?

Piano, a leading digital experience platform, released its 2022 Subscription Performance Benchmark Report. The study analyses customer behaviour in publisher subscription environments. This report looks at current behaviour throughout the customer journey: overcoming registration obstacles; turning registered users into subscribers; engaging...

Cisco AppDynamics latest report: the journey to observability

The pandemic has accelerated the digitisation of customer interactions by several years. As people spend more time online, they are aware of the quality of digital experiences (DX) brands can offer. Consumers have come to understand what an online experience...