Tag: Digital transformation

Three artificial intelligence in customer experience trends for 2025

As 2025 kicks into gear, it’s clear that last year was pivotal for customer experience (CX). Generative artificial intelligence (GAI) continued to monopolise attention, making bold promises for the way businesses interact with customers. While some AI early adopters saw gains, others struggled...

After shadow IT, shady AI creations could create operational chaos

Business IT departments have long fretted about unofficial applications in offices and networks. Now shadow artificial intelligence poses a new challenge, as workers create smart tools, content, images and ideas. All with a little help from their friendly AI. The campaign...

CallTower and Five9 boost unified communications and contact centres

CallTower has announced a new partnership with Five9 to deliver a fully integrated communications experience by connecting CallTower’s Operator Connect for Microsoft Teams with Five9’s advanced contact centre platform.By merging CallTower’s UCaaS (Unified Communications as a Service) capabilities with Five9’s...

AI and personalisation are shaping the future of websites

Sitecore has released its latest report, exploring key trends, priorities, and challenges shaping the future of website technology across industries such as financial services, manufacturing, technology, and retail.“Marketing organizations have an immediate opportunity to better serve their customers by embracing...

Press Ganey introduces AI-powered innovations for better patient and workforce experience

Press Ganey has unveiled new tools to revolutionise how healthcare organizations collect, interpret, and act on feedback. These innovations, built specifically for the healthcare sector, leverage real-time insights, predictive analytics, and adaptive engagement to help leaders anticipate challenges and drive...

AI in 2025: it’s time to get it right

As AI evolves, its impact on CX will be profound as it becomes an integral part of the customer experience.“Gen AI will fundamentally change the way we interact with technology and the world,” Joana de Quintanilha, VP principal analyst at...

5 technology predictions to supercharge customer experience in 2025

According to CallMiner’s 2024 CX Landscape Report, 62% of organisations have at least partially implemented AI technologies, with only 24% remaining in the early stages of AI implementation. All the while, early fears around AI implementation are lessening. CX and...

Churches Fire & Security and Sabio transform customer service with AI-powered insights

Churches Fire & Security has partnered with Sabio Group to enhance service efficiency through data-driven insights. As part of an in-depth Intent Capture & Analysis (IC&A) process, the company examined over 25,000 customer calls to pinpoint challenges and opportunities for...

Need in-depth AI research? OpenAI’s ‘Deep Research’ might be the answer

OpenAI has unveiled Deep Research, a new ChatGPT agent designed to support users who require thorough, precise, and multi-source research. Rather than providing quick summaries, Deep Research assists with complex investigations across finance, science, policy, and engineering fields. It provides...

The digital experience challenge: rising costs and declining conversions 

According to the latest 2025 Digital Experience Benchmarks report from Contentsquare, businesses are investing more in attracting visitors yet struggle to turn that traffic into revenue. Analysing over 90 billion user sessions across 6,000 websites, the study found that brands...