Tag: Digital transformation

Appier turns data into customer connections with genAI

Appier has introduced GenAI capabilities across its Advertising, Personalization, and Data Cloud platforms to enhance customer engagement and decision-making by delivering more personalised, efficient, and impactful experiences.The integration of GenAI aims to change how brands connect with their audiences. By...

Generative AI takes over paperwork, HR gets back to people

Generative AI is reshaping the HR landscape, with a Bain & Company report highlighting its potential to save 15-20% of HR labour time across businesses. The report shows that HR operations teams could cut time by 35%, talent acquisition teams...

Accenture invests in Cresta to transform contact centres with AI

Accenture has announced a strategic investment in Cresta, allowing Accenture to integrate Cresta’s advanced AI capabilities into its AI Refinery, a platform designed to help organizations create tailored AI models to address their specific needs.By combining Cresta’s expertise in natural...

Reality Defender partners with TaskUs to combat deepfakes

Reality Defender has partnered with TaskUs to strengthen defences against AI-generated fraud and harmful content. This partnership will help TaskUs teams improve platform security and operational integrity.Reality Defender’s detection technology will integrate directly into TaskUs content moderation workflows via a...

Coveo brings AI search and recommendations to SAP Service Cloud

Coveo has expanded its collaboration with SAP to introduce an app designed for SAP Service Cloud. The Coveo AI Search and Recommendation for SAP Customer Experience is now available on the SAP Store, joining Coveo’s existing app for SAP Commerce...

Exinity’s AI-chatbot project boosts call deflection rate

Two years ago, the team at Exinity, an online brokerage firm, was looking at its customer pain points. The business, which has over two million clients, in 150 countries, was handling a huge volume of live chats across its team...

CX ‘godfather’ Bruce Temkin receives Lifetime Achievement Award

Industry legend Bruce Temkin flew into London to pick up the Lifetime Achievement Award at the International Customer Experience Awards (ICXAs). The black-tie ceremony took place at the Park Plaza London Riverbank, and was attended by over 250 leading CX...

Human-centered AI redefines customer expectations in 2025 

Zendesk’s 2025 Customer Experience (CX) Trends Report highlights a shift in consumer preferences as customers increasingly demand AI interactions that feel personal, empathetic, and authentic. Based on insights from over 10,000 global consumers and business leaders, the report highlights five...

How customer communication management enhances business success

Customers are the core of every business, and how you communicate with them can make or break the business. Today, there are many ways to reach out, from email and social media to phone calls and live chat. There are...

Gen X and Boomers lead the charge in digital ad engagement

The latest LoopMe study shows that Gen X and Baby Boomers are the most responsive to digital advertising. Over a third (37%) of 45-54-year-olds and 40% of 55-64-year-olds report that they purchase online ads every few months. These numbers surpass...