Tag: Digital transformation

Beyond the Memes: AI-Generated Imagery as a Marketing Gamechanger

ChatGPT’s new image generator has sparked a viral trend—from personalised Barbies to Simpson-style images flooding social media. But the memes phenomenon is more than just entertainment, it represents just one of the capabilities of a new marketing tool. Generative AI (GenAI)...

AI Takes the Call: PayJunction and Twilio Launch Secure IVR Payment Integration

In a move set to reshape phone payment operations, PayJunction has partnered with Twilio to bring AI-powered Interactive Voice Response (IVR) capabilities directly into PayJunction’s payment ecosystem. This will enable merchants to automate secure phone payments, streamline workflows, and reduce...

Gen X Isn’t Falling for the Hype, They Want Payment Systems They Can Trust

Despite the growing popularity of mobile wallets and digital-first payment solutions, Generation X continues to stick with traditional payment methods, valuing security, reliability, and familiarity above all else. New research from omnichannel payment platform PXP reveals that 49% of Gen...

The Deepfake Crisis: $410M Lost in Just 6 Months, And It’s Only Getting Worse

A new report from Surfshark reveals a huge rise in deepfake-related fraud, with 580 incidents recorded in just the first half of 2025, nearly four times the total number seen in all of 2024. The financial fallout is equally alarming:...

GCXA Winners SEWA and Sharjah Municipality Launch Automatic Utility Activation for New Tenants

Renting a property in the city of Sharjah is now a much smoother process, thanks to a new digital service introduced by the Sharjah Electricity, Water and Gas Authority (SEWA) in collaboration with Sharjah Municipality. The two entities—both winners at the...

Ali Din of Premier NX Talks the Digital Transformation Journey

Every business remains under pressure to initiate or complete a digital transformation, or to achieve success after previously failed attempts. The ballpark figure of 7/10 transformations failing means somewhere, someone in the business isn’t paying attention.  That transformation journey remains one...

Capgemini Bets $3.3 Billion on AI-Driven Future with WNS Acquisition

Capgemini has announced a $3.3 billion all-cash agreement to acquire India-based technology outsourcing firm WNS, in a move aimed at strengthening its artificial intelligence (AI) service offerings. The French IT consulting giant says the deal will enhance its ability to...

Amazon Deploys Millionth Robot and New AI Model to Speed Up Deliveries

Amazon has reached a major milestone in its robotics journey: the deployment of its one millionth robot. The landmark unit was delivered to a fulfilment centre in Japan, part of a global network now spanning over 300 facilities. But the...

From Prompt to Profit: Idomoo’s Lucas Launches AI Video Ads

As many as 86% of business executives say they’d ramp up video advertising if only they had access to the right AI. For this reason, Idomoo has unveiled AI Video Ads, an offering that allows marketers to instantly create branded,...

Too Smart to Scam? Think Again, as AI Fraud Is Outsmarting Us All

AI scams are rising fast, and consumers are falling for them more than ever. According to Sift’s new report, 27% of people targeted by GenAI-generated scams have been successfully duped, representing a 62% increase from 2024. Yet during the same...