Tag: kantar

From identity to experience: How Luckybeard architects CX through brand

Between the customer experience and any business lies the brand. This mythical, much-discussed and often maligned key piece of marketing power can get lost in the mix of modern business. Startups might think their brand is ready-baked on day one....

CX standards: it’s now or never for the industry to agree a shared set of standards

In the middle of July, Kantar, Bain and Company and Qualtrics hosted a press conference to announce they’d set up a Working Group to develop a set of Global CX Standards. By creating a common language for CX, the three...

Bain & co, Kantar, and Qualtrics update their global CX standards

Following a 10-week industry-wide consultation, Bain & company, Kantar and Qualtrics have released their update of the jointly-endorsed Global Standards for Customer Experience.The revised standards are the result of cross-industry outreach and collaboration from the three firms, and introduce a...

Technology Rules Kantar’s 2020 BrandZ Top 100 Most Valuable Global Brands

Recently launched BrandZ Top 100 Most Valuable Global Brands report shows the technology sector dominating the chart, representing over 30 percent of brand value. Apple maintained its position as the second most valuable global brand (+14 percent, $352.2bn), followed by...