Tag: Marketing

From Chaos to Clarity: Infosys and Adobe Are Powering Next-Gen Marketing

Infosys and Adobe have joined forces to transform how brands engage, serve, and grow their customer bases. The alliance will combine Infosys’ AI-amplified marketing suite, Infosys Aster, with Adobe’s content and experience platforms to deliver real-time, personalised, and scalable marketing...

Persado’s compliance AI tackles financial marketing’s biggest bottleneck

Content generation solutions vendor Persado has launched an agentic AI platform that promises to eliminate the long, painful back-and-forth between marketing and legal teams and do it without sacrificing brand voice or performance.Dubbed Persado Marketing Compliance AI, the platform is...

Marketers are losing their Google Ads signals. Invoca found a way to get them back

Marketers are under pressure to prove what’s working, and Google Ads campaigns aren’t helping. With privacy-first browsing and the slow death of third-party cookies, crucial tracking signals are vanishing. But Invoca says it has cracked the code on what others...

This AI knows your voice, your rules, and your industry norms

The future of customer experience won’t come from generic chatbots but from AI that acts and thinks like the businesses it serves.That’s according to Birdeye, a company that unveiled Brand AI and Industry AI, two major additions to its BirdAI...

SEO is dying and TikTok is selling: What retail marketers fear most in 2025

Forget everything you knew about the customer journey. According to new data from customer engagement platform SALESmanago, Europe’s retail marketers are bracing for a fundamental reset, where SEO dies, TikTok sells, and private messages rule the buying journey.In a 2025...

Consumers still read emails, but only the ones they trust

A new survey confirms what most inbox-weary marketers already fear: consumers are still checking email, but they’re quick on the spam trigger.According to ZeroBounce’s 2025 Email Statistics Report, 93% of consumers check their email every day, yet 80% admit they...

Verizon Project 624: The perils of cryptic marketing and CX

Verizon is generally on a hiding to nothing when it comes to customer experience. The US telco brand’s 143+ million customers typically only get in touch when they have a complaint. And, no matter how well Verizon deals with it,...

22% of UK consumers unsubscribe, at least once a week

Call it the great unsubscribe clear out, or just consumers getting fed up with cookie-cutter offers and newsletters! But, over a fifth of Brits now have a regular clean-up of their marketing communications. Fair enough if it’s a newsletter by...

Invoca ties digital ads to contact centres with PreSense launch on Genesys AppFoundry

Invoca has released its PreSense solution on the Genesys AppFoundry, giving Genesys Cloud users a new way to connect online marketing efforts with contact centre operations.PreSense helps companies route incoming calls based on a user’s digital behaviour, such as which...

AI ads drive clicks but also drive customers away, study finds

A new study has uncovered a surprising twist in the world of AI-driven advertising: the more consumers click, the more they fear.Researchers from the University of Richmond, working alongside BlueHuki CEO Dr. Heather Pressler, found that while ads flaunting artificial...