Tag: Marketing

unsubscribe

22% of UK consumers unsubscribe, at least once a week

Call it the great unsubscribe clear out, or just consumers getting fed up with cookie-cutter offers and newsletters! But, over a fifth of Brits now have a regular clean-up of their marketing communications. Fair enough if it’s a newsletter by...

Hands, woman and phone screen for online shopping, reading post or target advert. Female, closeup or smartphone for product website, marketing ad or social media for chatting, connectivity or texting.

Invoca ties digital ads to contact centres with PreSense launch on Genesys AppFoundry

Invoca has released its PreSense solution on the Genesys AppFoundry, giving Genesys Cloud users a new way to connect online marketing efforts with contact centre operations. PreSense helps companies route incoming calls based on a user’s digital behaviour, such as which...

AI ads drive clicks but drive customers away, study finds

AI ads drive clicks but also drive customers away, study finds

A new study has uncovered a surprising twist in the world of AI-driven advertising: the more consumers click, the more they fear. Researchers from the University of Richmond, working alongside BlueHuki CEO Dr. Heather Pressler, found that while ads flaunting artificial...

Holograms for retail on the rise to boost CX

Big ticket retailers are always on the lookout for fresh marketing attractions to lure customers. Holograms have been a powerful focal point for decades, but have improved in quality and realism in recent years thanks to lighter, brighter technology. Proto Hologram...

Magnet representing customer retention and acquisition.

Fullpath and Urban Science partner to drive smarter customer retention strategies

Fullpath and Urban Science have partnered to harness real-time lost sales data, enabling dealerships to improve customer retention and drive smarter, more targeted marketing strategies. “This intelligence enables dealers to immediately recognise when a lead has purchased elsewhere, enhancing a dealer’s...

Sprout’s new AI tools help brands find the perfect influencer match

Sprout Social’s new AI tools help brands find the perfect influencer match

Sprout Social has launched a revamped version of its influencer marketing platform to redefine how brands discover, evaluate, and collaborate with influencers in a digital age driven by relevance, personalisation, and trust. “Influencer marketing is no longer optional—it’s essential for brands...

Adobe and Antom team up to localise payments and marketing across Asia

Adobe and Antom team up to localise payments and digital marketing across Asia

Adobe has joined forces with Antom, a unified merchant payment and digital solutions provider under Ant International, to elevate its Asian customer experience. The partnership will deliver seamless, secure, and localised payment options while expanding Adobe’s presence across diverse Asian...

concert ticket booking

Booked it snags £2.5 million for improved event ticketing CX

London-based “Booked it” is a fast-growing provider of solutions for the leisure and hospitality businesses. It works in many entertainment areas from bowling to theme parks, to cinemas and festivals, with tools designed for the booming venues, events and festivals...

Video expectations are sky high — and brands are falling behind

Video expectations are sky high — and brands are falling behind

According to a new Idomoo survey, 78% of consumers want to see brands use more video, yet many companies aren’t delivering. More than 40% of people say they never receive video content from the brands they engage with. This growing...

Global study warns Generic marketing turns buyers off

Global study warns: Generic marketing turns buyers off

“If you don’t know me, don’t message me.” That’s what most people think when it comes to unrelatable brand communication. According to Attentive’s 2025 Consumer Trends Report, 81% of consumers now ignore irrelevant marketing and a quarter say bad messaging makes them...

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