Tag: Marketing

Is Acxiom’s Compliance Accelerator cutting through red tape or just more red tape?

Marketers in regulated industries have a new tool in their arsenal—Acxiom’s Compliance Accelerator—a solution promising to speed up content approval processes without sacrificing compliance. But will it truly revolutionise content production, or just add another layer of bureaucracy?For marketing teams...

New Adobe-AWS partnership brings AI-powered customer insights and marketing solutions 

Adobe has announced a strategic collaboration with Amazon Web Services (AWS) to improve the way marketing and creative teams deliver personalised customer experiences at scale. By merging Adobe’s expertise in Customer Experience Orchestration with AWS’s cloud infrastructure, the partnership aims...

Gen Alpha is already running the show. And marketers need to catch up

Move over, Millennials and Gen Z, there’s a new generation in charge. According to Razorfish’s latest research, Gen Alpha isn’t just growing up; they’re growing into household decision-makers. From choosing the family car to influencing grocery runs, these digital-savvy kids...

New Persado release promises smarter, faster, and more lucrative emails

The new AI assistant for financial marketers is here. Persado has rolled out Dynamic Email, an AI-powered solution that promises to take the grunt work out of campaign creation and optimisation, offering faster execution, more conversions, and far less operational...

Why chat-based shopping is taking over ads

Digital advertising is undergoing a major shake-up, and chat-based shopping is leading the charge. A new study from Smartly and Forrester Consulting reveals that conversational commerce is fast becoming the next big thing in marketing, with 73% of marketers planning...

Feel-good marketing is not a trend—it’s the future.

In a world where negativity tends to dominate social media and news feeds, consumers seek uplifting content. A recent study by Upworthy and Alter Agents, “The Power of Uplifting Content,” highlights that positive, feel-good messaging doesn’t just make people happier...

The future of digital marketing in Europe

Emarketer’s latest report, The Future of Digital: Europe, offers an in-depth investigation into the region. It provides a deep dive into Europe’s deeply diverse digital marketing economies, segmenting and identifying key regional developments with projections. With marketing and advertising a...

GenAI in marketing: who’s winning and who’s falling behind?

Despite the growing adoption of GenAI in marketing, 27% of CMOs report that their organisations have limited or no technology integration into their campaigns. While some companies are leveraging AI at an accelerated pace, others remain hesitant, according to a...

Consumers are tuning out: how can brands overcome marketing fatigue? 

A new report from Optimove highlights a growing challenge for marketers: consumer marketing fatigue. The report reveals that many customers are overwhelmed by excessive, irrelevant, or poorly timed messaging. As brands compete for attention, they must find ways to engage...

What’s stopping retailers from capitalising on viral trends?

Ever scrolled through social media and felt that irresistible urge to buy the latest viral product? You’re not alone. A recent report from RELEX Solutions reveals that while 84% of consumers are lured by social media finds, the reality of...