Tag: Retail

Email dominates, but SMS and push notifications surge this Cyber Week
According to Bloomreach, the 2024 holiday shopping season highlighted a major shift in how businesses engage with customers. Personalization and omnichannel strategies drove a 9% year-over-year (YoY) revenue increase for brands during Black Friday. Mobile push notifications saw the most...

AI’s role in retail: tackling loss prevention and enhancing experiences
According to Zebra Technologies Corp.’s survey, 84% of retail associates express concerns about loss prevention and the absence of effective technologies to detect safety threats and prevent criminal activity. While consumers are usually satisfied with their shopping experiences, satisfaction levels have...

Conversational commerce surges on Black Friday
Infobip recorded an impressive 3.4 billion customer interactions this Black Friday on its platform, marking a 26% year-over-year increase. Messaging channels like SMS, Email, and WhatsApp led the way, contributing 1.8 billion interactions, up from 1.7 billion in 2023.Rich Communication...

Liquid expectations reshaping entire industries
You’ve just enjoyed a seamless Amazon shopping experience. With one click, your order is placed, paid for, and enroute with real time tracking updates. Later, you apply for a personal loan at your bank, only to face a maze of...

Black Friday 2024 sees shifts in UK e-commerce app trends
According to data from AppsFlyer, this Black Friday, UK shoppers drove a 43% increase in iOS in-app purchases and a 31% rise in Android compared to average Fridays in November, showing a reliance on e-commerce apps. Year-over-year, Android purchases experienced...

This week in CX: what’s up with the global market?
Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’ve been looking at what’s shaking up the new world of hybrid work and how can brands stay relevant and why they need to rely on...

Online reviews are the primary source for purchasing decisions of UK consumers
UK consumers are increasingly turning to online reviews to guide their purchasing decisions, according to a recent report by Reputation. Notably, 68% of them favours online reviews over recommendations from family and friends (24%), and brand claims (18%). Influencers and...

American retailers fail to block email fraud ahead of Black Friday
With the holiday shopping season kicking off this week, new research from Proofpoint uncovers significant gaps in email security among top U.S. retailers. According to the cybersecurity and compliance company, 40% of the nation’s leading retailers are failing to implement...

Building Loyalty in a World That Won’t Wait!
There I was, picking out my usual dinner treat after a long day, just like every night. But tonight, as I waited for my order, it struck me: I’ve developed an emotional connection with Careem Eats – a food delivery...

Converting traffic into loyalty: Strategies for acquiring and retaining high-quality audiences
With digital competition fiercer than ever, the race to acquire traffic has evolved into something far more strategic: building customer loyalty. Brands no longer just face the challenge of drawing consumers in—which became a big focus after the pandemic —...