Tag: shopping

Victoria’s Secret partners with Global-e to enhance international e-commerce

Lingerie retailer Victoria’s Secret has picked Global-e, a global direct-to-consumer e-commerce platform, to transform its international online operations, particularly in key markets like Canada and major European countries, including Germany and France. The partnership allows Victoria’s Secret to implement a fully...

Consumers are turning away from dynamic pricing and seeking price consistency

A recent survey by Gartner shows that 68% of consumers feel that brands exploit them using dynamic pricing strategies. These pricing tactics have fuelled distrust, with 80% of respondents saying consistent pricing builds brand trust. Moreover, 42% expressed a willingness...

Consumers seek AI solutions for enhanced shopping experiences

Artificial Intelligence is transforming consumer shopping experiences, with new research from NielsenIQ (NIQ) indicating a significant appetite for AI assistance in this area. The study, titled “Consumer Jobs-To-Be-Done Using Artificial Intelligence Computing,” reveals that consumers are twice as likely to...

How are millennials shopping this holiday season?

Millennials are rewriting the rules of holiday shopping, ditching big-box stores in favour of small, independent businesses and embracing the ease of online retail. New research from Dentsu shows this tech-savvy and values-driven generation stands out from other age groups,...

Online reviews are the primary source for purchasing decisions of UK consumers

UK consumers are increasingly turning to online reviews to guide their purchasing decisions, according to a recent report by Reputation. Notably, 68% of them favours online reviews over recommendations from family and friends (24%), and brand claims (18%). Influencers and...

Big Lots launches app to streamline shopping experience for members

Big Lots has launched the Big Lots app to provide a more seamless and rewarding shopping experience for its customers. Available to both current and new members of the Big Rewards loyalty program, the app provides many features tailored to...

Flooding customers with deals before Black Friday? Beware of ‘marketing fatigue’

Consumers are approaching the 2024 holiday season with mixed feelings. Sixty-seven percent of them expect to feel marketing fatigue by November. On the other hand, optimism about the economy is rising, with 50% feeling positive and over 60% planning to...

81% of consumers say safety is crucial when choosing where to shop

According to a recent survey by x-hoppers, 51% of 2,000 shoppers aged 18 and up prefer in-store shopping, rising to 62% among those aged 55 and older. Shoppers identified top priorities like customer service, inventory, and safety, revealing key trends...

TV drives nearly $145 billion in annual consumer spending

A new report from Shopsense AI, titled “Turning TV Into a Retail Powerhouse,” reveals that television has become a significant force in driving consumer spending, contributing nearly $145 billion in U.S. retail sales annually. TV content is increasingly influencing product...

Most retailers say generative AI boosts operational efficiency

According to a recent Syndigo report, nine out of ten retailers already use generative AI to enhance customer experiences. The most common applications include personalisation, search and discovery, and marketing and promotions, with 85% of retailers employing AI for customer...